Sim Wong Hoo

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Sim Wong Hoo (Chinese: 沈望傅; pinyin: Shěn Wàng Fù; born 1955) is the founder, CEO and Chairman of Creative Technology,[1] a designer and manufacturer of products for personal computers and personal digital entertainment devices. Creative is notable for products such as the Sound Blaster audio card and the Creative ZEN range of audio and media products.

Early life and career[edit]

Sim Wong Hoo was born into a Zhao'an Hokkien family in Singapore and is an alumnus of Bukit Panjang Government High School. He graduated from the Electrical & Electronic Engineering faculty of Ngee Ann Polytechnic (then known as Ngee Ann Technical College) in 1975, after which he worked in the private engineering sector.

On 1 July 1981, with a capital outlay of US$6,000, Sim (along with former schoolmate Ng Kai Wa) founded Creative Technology in the form of a computer repair shop in Pearl's Centre, in Chinatown. There he developed and sold an add-on memory board for the Apple II computer. Later, Creative began creating customized PCs adapted for the Chinese language, including enhanced audio capabilities that allowed the devices to produce speech and melodies. The success of this audio interface led to the development of the stand-alone sound card Sound Blaster. It was among the first dedicated audio processing cards widely available to general consumers.[citation needed] Creative dominated the PC audio market until the 2000s, when OEM PCs began to be built with integrated sound boards in the motherboard. Sound Blaster then found itself reduced to a niche product.

Achievements and Recognition[edit]

Sim Wong Hoo has won accolades from industry and government for his innovations. This includes winning Singapore’s Public Star Medal Bintang Bakti Masyarakat in 2001 for outstanding achievements in the business field. He was named in second spot as Asia’s Businessman of the Year in January 2001 by Fortune Magazine[citation needed]. He won the Lifetime Achievement Award from organisers of the European DVD summit in April 2000;[citation needed]. He was also appointed Chairman of Singapore’s Technopreneurship 21 Private Sector Committee in March 1999.[citation needed]

At age 45, he became the youngest billionaire in Singapore.[citation needed] He was also the first person to be named Singapore's Businessman of the Year twice, in 1992[2] and 1997.[citation needed] In 2002, he was named Person of the Year[3] by the Singapore Computer Society in recognition of his contribution to the IT industry. Sim is considered to be the star entrepreneur of Singapore, and he currently chairs Singapore's Technopreneurship 21 Private Sector Committee.[citation needed]

In 1999, Sim Wong Hoo released a book entitled 'Chaotic Thoughts From The Old Millennium', in which he coined and popularized the term "No U-turn syndrome" to describe the stereotypical Singaporean mindset of requiring permission from higher authorities before taking any action.[4]

In late 2011, Sim Wong Hoo, announced his creation of a new invention, the HanZpad, at a news conference in Beijing.[5][6]

See also[edit]


  1. ^ Creative Technology Pte Ltd
  2. ^ "75 Power Players: Back at the Lab...". Next Generation. Imagine Media (11): 73. November 1995.
  3. ^ SCS IT Leader Awards 2003, Person of the Year Archived 2012-09-09 at
  4. ^ Sim, Wong Hoo (1999). Chaotic Thoughts from the Old Millennium. Singapore: Creative O Pte Ltd. ISBN 981-04-2383-7.
  5. ^ Grace Ching (April 8, 2012). "Creative's Sim Wong Hoo is back". The Straits Times. Retrieved April 8, 2012.
  6. ^ "Sim Wong Hoo rises up like a phoenix". Newnation. April 9, 2012. Retrieved April 16, 2012.

External links[edit]