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Similac infant formula in a supermarket aisle
Similac baby formula in a supermarket aisle
Product type
Owner Abbott Laboratories
Country United States
Introduced 1925
Related brands
  • Pure Bliss
  • Go & Grow
Markets Worldwide
Previous owners Moores & Ross Milk Company
Tagline Because of Science

Similac (for "similar to lactation") is a brand of infant formula that was developed by Alfred Bosworth of Tufts University and marketed by Abbott Laboratories.[1] It was first released in the late 1920s, and then reformulated and concentrated in 1951. Today, Similac is sold in 96 countries worldwide.[2]


  • 1903 - Harry C. Moores and Stanley M. Ross launch the Moores & Ross Milk Company which specialized on bottling milk for home delivery.[3]
  • 1925 - Alfred Bosworth creates an infant formula called “Franklin Infant Food”, later renamed to Similac.[4]
  • 1928 - Company renames itself to "M &R Diatetic Laboratories", sells off its regular milk operations to Borden and focuses on infant milk.
  • 1950 - Company introduces "Similac Concentrated Liquid" in the USA, a non-powder infant formula.
  • 1959 - Company launches "Similac with Iron", an iron-fortified infant formula.
  • 1961 - Similac opens a new plant in The Netherlands, its first factory outside of the US
  • 1962 - Similac begins offering "Similac PM 60/40", for babies with specific medical conditions.
  • 1964 - Company merges with Abbott Laboratories
  • 1966 - Similac introduces "Isomil", a soy-based formula.
  • 1970 - Similac arrives in Israel[5]
  • 1994 - Similac launches "NeoCare", a formula tailored to premature babies. Later renamed to "Similac NeoSure".
  • 1999 - Similac creates "Similac with Iron Ready to Feed" formula bottle.
  • 2000 - Similac starts offering "Human Milk Fortifier".
  • 2002 - Similac introduces "Similac Advance with Iron", an infant formula with DHA and ARA.
  • 2006 - Similac launches "Similac Organic", a certified USDA organic infant formula.
  • 2011 - Simiilac launches "Similac Advance Plus", "Similac LeMehadrin" and "Similac Gentle" (lactose-free formula).[6]
  • 2013
    • Similac begins offering "Similac Human Milk Fortifier Concentrated Liquid" for preterm babies in NICUs.
    • Similac launches a formula designed for breastfeeding moms who choose to supplement.
    • Similac launches "The Baby Journal" app, Diaper Decoder and Ecodu developmental kits[7]
  • 2014 - Similac promotes "Similac Breastfeeding Supplement" for nursing mothers[8]
  • 2015
    • Similac brings forward "Similac Advance NON-GMO", a formula with ingredients not genetically engineered.[9][10]
    • Similac delivers a "big hit"[11] commercial,[12][13][14] whereby Hilary and Haylie Duff teamed up with Similac "to help raise awareness against mom-on-mom bullying"[15][16]
  • 2016
    • Similac introduces "Go & Grow by Similac Food Mix-Ins", a supplement designed to mix into the food of toddlers.[17][18]
    • Similac begins offering "Pure Bliss by Similac", a formula starting with fresh milk from grass-fed cows that has no artificial growth hormones or antibiotics
    • Similac launches "Similac Pro-Advance" and "Similac Pro-Sensitive", formulas containing containing 2’-FL Human Milk Oligosaccharide

Product Lineup[edit]


  • Similac NeoSure® - For babies who were born prematurely.

Newborn & Infants[edit]

  • Pure Bliss by Similac Infant Formula - Formula starting with fresh milk from grass-fed cows that has no artificial growth hormones or antibiotics.
  • Similac Pro-Advance™ - Formula with 2’-FL HMO designed to help strengthen a baby’s immune system to be more like the breastfed infant’s.
  • Similac Pro-Sensitive™ - Formula containing 2’-FL Human Milk Oligosaccharide (HMO) and helping with fussiness, gas, or mild spit-up due to lactose sensitivity.
  • Similac® Advance® NON-GMO - Milk-based, iron-fortified infant formula with no genetically engineered organisms.
  • Similac® For Supplementation - Formula for breastfeeding moms who choose to introduce formula.


  • Pure Bliss by Similac Toddler Drink - Toddler drink starting with fresh milk from grass-fed cows that has no artificial growth hormones or antibiotics.
  • Go & Grow by Similac™ NON-GMO - A milk-based drink for toddlers 12–24 months old with no GMOs.
  • Go & Grow by Similac™ Sensitive - Suitable for children with lactose sensitivity.
  • Go & Grow by Similac® Food Mix-Ins™ - Provides nutrients to support growth and development in a toddler's food.

Special Needs[edit]

  • Similac Alimentum® - A supplemental beverage for children with severe food allergies, sensitivity to intact protein, protein maldigestion, or fat malabsorption
  • Similac® Organic - Certified USDA Organic formula
  • Similac Sensitive® - Designed for fussiness and gas due to lactose sensitivity, or mild spit-up.
  • Similac® For Spit-Up - Milk-based formula with added rice starch to help reduce frequent spit up.
  • Similac® Soy Isomil® - Soy-based infant formula.
  • Similac Total Comfort™ For discomfort due to persistent feeding issues.


  • Similac® Breastfeeding Supplement - Breastfeeding supplements
  • Similac® Prenatal Vitamin - Prenatal vitamins


Each formula contains various ingredients but most have OptiGRO™,[19] a mixture containing


  1. ^ James E. Stacey and Frederick D. Sturdivant (1994). The Corporate social challenge. that same year one of the founders, Stanley Ross, met Alfred Bosworth, a famous milk chemist. ... Ross began to produce a formula for Bosworth called Similac. ... 
  2. ^ "Similac. Because of Science" (PDF). Super Brands. Retrieved 25 October 2016. 
  3. ^ "Ross Laboratories - Ohio History Central". Ohio History Central. Retrieved 24 October 2016. 
  4. ^ "Abbott Nutrition's History". Nutrition News. Retrieved 24 October 2016. 
  5. ^ "Similac. Because of Science" (PDF). Super Brands. Retrieved 25 October 2016. 
  6. ^ "Simiilac. Because of Science" (PDF). Super Brands. Retrieved 25 October 2016. 
  7. ^ "Similac. Because of Science" (PDF). Super Brands. Retrieved 25 October 2016. 
  8. ^ "Similac Launches Breastfeeding Supplement for Nursing Mothers - MPR". MPR. July 24, 2014. Retrieved 24 October 2016. 
  9. ^ Strom, Stephanie (May 25, 2015). "Similac Advance Infant Formula to Be Offered G.M.O.-Free". New York Times. New York Times. Retrieved 24 October 2016. 
  10. ^ "Similac Advance Baby Formula Maker To Release GMO-Free Version". ABC 7. May 26, 2015. Retrieved 24 October 2016. 
  11. ^ Cullers, Rebecca. "Similac Has a Big Hit With One of the Most Honest Ads Ever About Parenting". Adweek. Retrieved 24 October 2016. 
  12. ^ "Judgy moms and dads face off in hit ad". CNN. CNN. January 28, 2015. Retrieved 24 October 2016. 
  13. ^ Wechsler, Pat (February 1, 2015). "How a baby formula maker scored a viral hit [VIDEO]". Fortune. Fortune. Retrieved 24 October 2016. 
  14. ^ Klobucher, Derek. "How New Marketing is Helping Solve an Industry's Image Problem [VIDEO]". Forbes. Retrieved 24 October 2016. 
  15. ^ Movsesian, AdrinaRose. "Hilary & Haylie Duff Have a Message for Judgmental Moms". First to Know. Retrieved 24 October 2016. 
  16. ^ Toomleey, Alyssa (August 7, 2015). "Hilary Duff Reveals She Was Judged After She Stopped Breastfeeding Luca, Talks Mommy Wars With Sister Haylie". E News. Retrieved 24 October 2016. 
  17. ^ "A Clever Way to Add Nutrition to Your Toddler's Favorite Foods: Go & Grow by Similac® Food Mix-Ins™". PR Newswire. May 9, 2016. Retrieved 24 October 2016. 
  18. ^ Acosta, Gina (May 9, 2016). "Similac introduces first-ever mix-ins for toddler foods". DSN. Retrieved 24 October 2016. 
  19. ^ "OptiGRO™ – Nutrition Beyond DHA Alone". Similac. Retrieved 24 October 2016. 

External links[edit]