Simon Anholt

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Simon Anholt
Simon Anholt.JPG
Nationality British
Occupation Founder Good Country; the Global Vote; Independent Policy Advisor to Heads of State and CEOs; Speaker; Author & Researcher; Hon. Professor UEA.

Simon Anholt is an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries.

These strategies are typically in the areas of national identity and reputation, public diplomacy, cultural policy and cultural relations, regional integration, immigration and related areas of social policy, sustainability, educational policy, trade, export promotion, tourism, security and defence, foreign direct investment, talent attraction and major international events.

He is the founder of the Good Country movement to improve the culture of governance worldwide, and the Good Country Index which measures what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size. The Netherlands came top of the Good Country Index third edition in 2017. Good Country was launched in his TED talk in June 2014.

He is also founder of the Global Vote which allows anyone of any age and any nationality to vote on others' elections choosing the best candidate for humanity and the planet. The Global Vote provides impartial profiles of each candidate, focussing on their international intentions.

Anholt has been called the "founder",[1] "champion"[2] and "instigator"[3] of the Nation Brands and Place Brands terms and field of study and practice. He is an Honorary Professor at the University of East Anglia. He first began writing about Nation Brands in 1996 [4].

He is the founder and publisher of the global annual research studies: Anholt-GfK Roper Nation Brands Index, Anholt-GfK Roper City Brands Index and Anholt-GfK Roper State Brands Index, three major surveys which use a panel of 30,000 people in 25 countries to monitor global perceptions of 50 countries, 50 cities and the 52 States of the Union.

He is the author of the book Another One Bites The Grass, and of "Brand New Justice" covering the role of companies in economic development, first published in 2003. His more recent books include the best seller Brand America, (Cyan Books 2004 and 2009); Competitive Identity (Palgrave Macmillan 2007); and Places (Palgrave Macmillan 2010).


See Also[edit]

Nation branding


  1. ^ Dinnie, K. "Japan's Nation Branding:Recent Evolution and Potential Future Paths". Japan Aktuell Journal of Current Japanese Affairs. p. (3)pp.43. 
  2. ^ Fullerton, J.A. (2011). "Australia tourism advertising: A test of the bleed-over effect among US travelers". Place Branding and Public Diplomacy. p. 7(4)pp.245. 
  3. ^ Boisen, M., Van Gorp, B. (2011). "The selective nature of place branding and the layering of spatial identities". Journal of Place Management and Development. p. 4(2)pp.140. 
  4. ^ Anholt, Simon (2011). "Beyond the Nation Brand: The Role of Image and Identity in International Relations". Exchange: The Journal of Public Diplomacy. 2 (1). 

External links[edit]