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Whilst training as an immunologist in the early 1980s Simon Carter became inspired by the vibrant culture of London's King's Road. He had a vintage brooch copied in pewter and, after some time going from premises to premises in the King's Road sold the item to the jeweller's Cobra & Bellamy.
In 1995, Simon Carter was noting for creating the so-called 'Aspirin cufflink', which features a small headache pill sized screwtop container. The design saw Simon Carter dubbed "The King of Cufflinks" by Brighton-based Absolute magazine.
- Finley, Sarah (2018-02-26). "How Simon Carter fashioned a global menswear brand". BBC News. Retrieved 2018-02-26.
- remarkable.net. "Aspirin Cufflink". Simon Carter. Retrieved 2018-02-26.
- "The King Of The Cufflinks Comes To Brighton | Absolute Magazine | Fashion & Lifestyle". Absolute Magazine | Fashion & Lifestyle. 2014-10-13. Retrieved 2018-02-26.
- "The Drapers Interview - Simon Carter". Drapers. Retrieved 2018-02-26.
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