Simon Mainwaring

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Simon Mainwaring
OccupationFounder and CEO of We First Branding

Simon Mainwaring is a brand futurist, global keynote speaker, and best selling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the founder and CEO of We First, a creative consultancy.


Prior to founding We First, Simon was Creative Director at advertising agencies such as Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working with clients like Motorala, Nike, and Toyota. His work is mentioned in Cutting Edge Advertising by Jim Aitchison.[1] He studied Law and Fine Arts at St. Paul's College, University of Sydney.

We First: How Brands & Consumers Use Social Media to Build a Better World (2011)[edit]

The book We First was released on June 7, 2011 and "offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases."[2] Mainwaring describes "how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet."[2]

The book is a New York Times, Wall Street Journal and Amazon best seller.[3][4] Strategy+business named it "Best Business Marketing Book of 2011" saying, "It’s the best marketing book of the year because anyone who reads it will begin to question how his or her company does business, and that’s the initial step to change."[5] Tony Hsieh, author of Delivering Happiness and CEO of Zappos said that "We First lays out a movement to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow" while Jeff Jarvis, author of What Would Google Do?, argues that Mainwaring "presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”

We First, Inc.[edit]

Mainwaring is the founder and CEO of We First, Inc., a Culver City-based creative consultancy for purpose-driven driven brands.[6] Clients include brands such as TOMS, Timberland, VF Corporation, SAP, Avery Dennison, VSP Global, Coca-Cola, Clif Bar, The Coffee Bean & Tea Leaf, Wrangler, and Reef.[7] The firm is a certified B Corporation.[8]

Personal life[edit]

Mainwaring is an international speaker with engagements at events like TEDx,

He lives in Los Angeles, CA with his wife and two daughters.


  1. ^ Aitchison, Jim (1999). Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century. Prentice Hall. ISBN 0-13-012897-X
  2. ^ a b Amazon - We FIrst. 7 June 2011.
  3. ^ "Hardcover Business Books - Best Sellers - July 3, 2011 - The New York Times". The New York Times. ISSN 0362-4331. Retrieved 2019-04-26.
  4. ^ "Best-Selling Books, Week Ended June 12". Wall Street Journal. 2011-06-18. ISSN 0099-9660. Retrieved 2019-04-26.
  5. ^ Taylor, Catharine P. "Best Business Books 2011: Marketing". strategy+business. Retrieved 2019-04-26.
  6. ^ "About". We First Branding. Retrieved 2019-04-26.
  7. ^ "Home - We First Branding". Retrieved 2019-04-26.
  8. ^ "We First | Certified B Corporation". Retrieved 2019-04-26.

External links[edit]