Simon Sinek

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Simon Sinek
Sinek in 2020
Sinek in 2020
BornSimon Oliver Sinek
(1973-10-09) October 9, 1973 (age 49)
Wimbledon, London, England
OccupationFounder and CEO, The Optimism Company
CitizenshipUnited States
EducationBrandeis University (BA)
Notable worksStart With Why,The Infinite Game

Simon Oliver Sinek (born October 9, 1973) is an English-born American author and inspirational speaker. He is the author of five books, including Start With Why (2009)[1] and The Infinite Game (2019).

Early life and education[edit]

Sinek was born in Wimbledon, United Kingdom. Sinek's mother, Susan, is Jewish and of Hungarian Jewish descent.[2]As a child, he lived in Johannesburg, London, and Hong Kong before his family settled in the United States. He graduated from Northern Valley Regional High School at Demarest in 1991.[3] He received a BA in cultural anthropology from Brandeis University.[4]


Three concentric circles, with the inner circle labeled Why, the middle circle labeled How, and the outer circle labeled What
Simon Sinek's golden circle which describes a perspective of the influence of successful leaders and organisations.

Sinek began his career at the New York ad agencies Euro RSCG and Ogilvy & Mather.[4] He later launched his own business, Sinek Partners.[4]

Sinek has written five books. Start With Why, his first book, was published October 2009. His second book, titled Leaders Eat Last, appeared on the bestseller lists of the Wall Street Journal and The New York Times.[4]

As a motivational speaker, Sinek has spoken at the UN Global Compact Leaders Summit in 2016,[5] and at TEDx conferences several times, beginning in 2009.[6]

In June 2018, The Young Turks reported a $98,000 no-bid contract from U.S. Immigration and Customs Enforcement (ICE) for "customized Simon Sinek leadership training" to take place between April 26 and May 15, 2018,[7] provided by Ernst & Young.[8]

In November 2018, Publishers Weekly reported that Sinek would start Optimism Press, a new imprint of Penguin Random House.[9]

Sinek was an instructor of strategic communications at Columbia University,[10] and is an adjunct staff member of the RAND Corporation.[11]

In November 2020 Simon launched The Optimism Company, a digital learning platform that offers live online classes, on-demand courses, keynotes, and workshops to help teach leadership, purpose, and culture.


  • Sinek, Simon (2009). Start With Why: How Great Leaders Inspire Everyone to Take Action. New York: Portfolio/Penguin. ISBN 978-1591846444. OCLC 373054685.
  • Sinek, Simon (2014). Leaders Eat Last: Why Some Teams Pull Together and Others Don't. New York: Portfolio/Penguin. ISBN 978-1591845324. OCLC 818731578.
  • Sinek, Simon (2016). Together Is Better: A Little Book of Inspiration. New York: Portfolio/Penguin. ISBN 978-1591847854. OCLC 957455007.
  • Sinek, Simon (2017). Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team. New York: Portfolio/Penguin. ISBN 9781101992982. OCLC 963912431.[12]
  • Sinek, Simon (2019). The Infinite Game. New York: Portfolio/Penguin. ISBN 9780735213500. OCLC 1101645201.


  1. ^ Kauflin, Jeff. "The Year's Five Bestselling Leadership Books, And Why They're So Great". Forbes. Retrieved January 6, 2018.
  2. ^ Adeniji, Daniel (December 29, 2016). "Simon O. Sinek". Learning in the Open. Retrieved September 1, 2022.
  3. ^ NVD (February 11, 2013). "Simon Sinek Returns to NVD". United States: Northern Valley Regional High School. NVD. Archived from the original on September 12, 2014. Retrieved January 28, 2020.
  4. ^ a b c d Maxwell, Chris (January 6, 2017). "Simon Sinek: To grow your business, let go". Director. Retrieved January 14, 2017.
  5. ^ "Programme | UN Global Compact". Retrieved February 17, 2018.
  6. ^ Koji, David (December 8, 2016). "An Inspiring Discussion With Simon Sinek About Learning Your 'Why'". Entrepreneur. Retrieved January 12, 2017.
  7. ^ "ICE Paid Famous Motivational Speaker for 'Leadership Training'". June 26, 2018. Retrieved June 26, 2018.
  8. ^ "Award Summary, PIID 70CMSD18P00000045". Retrieved July 4, 2020.
  9. ^ Maher, John (November 15, 2018). "Portfolio to Launch New Imprint". Publishers Weekly. Retrieved July 3, 2020.
  10. ^ "Instructor Simon Sinek Featured by 99% | Columbia University School of Professional Studies".
  11. ^ "RAND Corporation Staff Directory". RAND Corporation. RAND Corporation. Retrieved August 22, 2018.
  12. ^ Burnett, Jane (August 23, 2017). "Millennials are telling you why your company stinks but you're not listening: a Q&A with Simon Sinek". Ladders. Retrieved January 6, 2018.