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Simone Sheffield is an African American and Cherokee Indian talent manager, and television and film producer and Music Coordinator. Among her other works, she has managed Bollywood actresses Aishwarya Rai and Bipasha Basu.
Sheffield is the owner of the California based company Canyon Entertainment. In the early 1980s she was credited as a series coordinator, talent coordinator and graphic supervisor for four Motown Records releases. She has managed Aishwarya Rai and Bipasha Basu. In 2011, after serving as Aishwarya Rai's International Representative for over nine years, Sheffield officially terminated her relationship with the artist.
Sheffield has produced feature films, live events, music videos and acted as talent coordinator on such events as: The New 7 Wonders of the World, We Are The World, 1984 Summer Olympics (closing ceremony), Statue of Liberty Celebration, Motown's 25th and 30th Anniversary Shows, Royal Concert Series for the Sultan of Brunei, Nelson Mandela's first visit to America and a Tribute to Rosa Parks and her film credits include The Woodsman, Knockout, Shadowboxer, The Academy Award winning film "Precious...from the novel Push by Sapphire" and The Paperboy (2012), directed by Lee Daniels starring Academy Award-winning actress Nicole Kidman, with Zac Efron, John Cusack, Macy Gray, and Matthew McConaughey. In (2013) Sheffield Co-Produced Lee Daniels' The Butler directed by Lee Daniels starring Academy Award-winning actors Forest Whitaker, Cuba Gooding Jr., Jane Fonda, Robin Williams, Vanessa Redgrave with Oprah Winfrey, Lenny Kravitz, Terrance Howard, John Cusack and Mariah Carey.
Sheffield is currently the Music Coordinator for EMPIRE Season 1 (2015), Season 2 (2016) and Season 3 (2017) for FOX TV. Cast: Terrence Howard, Taraji P. Henson, Jussie Smollett, Trai Byers, Bryshere Y. Gray, Grace Gealey, Serayah, Gabourey Sidibe and Ta'Rhonda Jones.
Sheffield is the Music Coordinator for STAR Season 1 (PILOT) for FOX TV - 2017 Cast: Queen Latifah, Benjamin Bratt, Jude Demorest, Brittany O'Grady, Ryan Destiny, Amiyah Scott, Tyrese Gibson, and Naomi Campbell.
Sheffield's philosophy on global entertainment is captured in her quote for The Huffington Post:
"It's not like our TV shows and films are just seen here in America. That's not the case at all. We have to be more morally responsible. It's only fair because it is such a global business at this point." - Simone Sheffield
Sheffield has worked as a Talent Consultant to The Grammy Awards, Latin Grammy Awards, American Music Awards, WB Radio Music Awards, Billboard Music Awards, MTV Music Video Awards, Soul Train Awards, Golden Globe Awards, People's Choice Awards, Academy Awards, ESPN Sports Awards, Rosa Parks Foundation, American Cancer Society, American Heart Association, Aids Projects L.A, Multiple Sclerosis, United Red Cross and City of Hope National Medical Center, according to one of her websites.
In the 1980s she dedicated her time to feminist projects and the film arts by organizing 'PEP' (Principals, Equality and Professionalism in Films).
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