Simpson (appliance manufacturer)

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Industry Appliance manufacturing, washing machine, dryers, accessories
Successor Electrolux Home Products Pty Ltd
Email Ltd
Simpson Pope Holdings Ltd
Founded 1909
Defunct 1999
Headquarters Adelaide, South Australia
Area served
Australia / NZ
Products Washing machines, dryers, dishwashers, ovens, cooktops
Owner Electrolux Home Products Pty Ltd

Simpson was a manufacturer of household appliances based in Adelaide, Australia. It now exists as a brand within the Electrolux Australia group.


Simpson was established in 1909. In 1963 it merged with Pope Industries Ltd to form Simpson Pope Holdings Limited. Pope was originally established in Adelaide as Popes Sprinkler and Irrigation Company in 1925[1] and after World War II was also a manufacturer of washing machines and hand tools.[2] Pope later manufactured air-conditioning systems. In 1979, the company changed its name to Simpson Holdings Limited—a listed public company. In 1986, Simpson merged with Email Limited, an industrial conglomerate specialising in refrigeration, electric meters and metals distribution. In 1999, the Email conglomerate was taken over and broken up. The appliance business was acquired by Electrolux in 2000.[3]

As of 2016 Electrolux was still using the Simpson brand name in Australia and New Zealand for a range of washing machines and dryers.[4] The Pope brand (now owned by Toro Australia), continues to be used for lines of garden watering and sprinkler products.[1]


  1. ^ a b Pope official website
  2. ^ Pope Tools at Hand Tool Preservation Association of Australia Inc
  3. ^ Email Limited at Trove
  4. ^ Simpson official website

External links[edit]