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Sindhi-language media, or "Sindhi media", is the most important media in Pakistan, which delivers unbiased news on almost every issue. Sindhi media provides coverage of those issues that Urdu media and English media ignores. The mass communication department of the Federal Urdu University of Arts, Science and Technology, in collaboration with the US Consulate General, Karachi organized an International conference “Sindhi media: importance, opportunities and challenges”, in which speakers highlighted the importance of Sindhi media.
The government recognising the importance of Sindhi media decided to establish the Sindhi Media House in Karachi. The Habib University started teaching their students Sindhi language by the Sindhi songs and literature.
Sindhi as a language
Sindhi as a media
Sindh (Sindhi: سنڌ), the second largest province in Pakistan, is a province of many distinctions. It is the most urbanized province with 43% of people living in urban areas, and is the province with the highest literacy rate.
Sindhi language has been used for communication for a long time. Sindhi printing began in 1848 and the first printed Sindhi book was published in 1858. Since then, the Sindhi printing has started and is still being printed. Although 1836 is the earliest recorded date of printing, some facts show that it existed before then as well.
(Sahafti Safar by Dr. Dad Khadim Barohi in 2004 by District Union of Journalism Press Club Jacobabad)
Sindhi print media
Sindhi print media is the oldest media in Sindh and its very important in the society.
Newspapers cover a major part of print media and thus have been affected by all the incidents happening in the past. Besides other reasons Sindhi newspapers developed as a result of Sindhi nationalism specifically. A very long list of the names of the newspapers is found, which reflects the interest of the readers. Most famous newspapers include: Daily Kawish, Daily Awami Awaz, Daily Ibrat, Daily Nijat, Daily Sobh
Sindhi magazines have also been very popular medium among their readers. Not too many magazines are found in this language. All sorts of magazines including general interest, educational, fashion are found in this language. Children are also entertained through the special edition published for them.Mehran Magazine is very popular magazine.Others include Waskaro, Laat, Gul Phul
After separation from Awami Awaz, renowned journalist Sohail Sangi launched Weekly Aarsee (The Mirror) Sindhi magazine from Karachi. It was first news magazine in Sindhi. It became popular so much so English magazine Newsline carried a story on this new experience in Sindhi journalism. The team included Ajiz Jamali, Zahid Mirani, Rahim Bux Burq and Riaz Sohail. Due to bold stand and financial constraints its publication was closed down.
Other magazines include Kesooba Magazine and Affair News Magazine.
Sindhi electronic media
Sindhi electronic media has not a long history. it started in the 1970s when initially 25 minutes were given by the Pakistan Television for programmes in regional languages in respective provinces. For many years the provincial languages had to get 25-minute time early in the evening much earlier than its prime time. The PTV National broke the tradition where regional languages had been given a few hours each until the private channels came and changed the entire milieu.
There are many FM radio chaneels which airs programs in Sindhi language. The Radio Voice of Sindh is based at London, which is the best source of news and music. Radio Sindhi is an other radio channel by the Sindhi diaspora scattered around the world.
KTN started in September 2002 by the owners of Daily Kawish. It soon became one of leading private channels. Sindh TV was launched in October 2004. Another channel named Kashish was started as a part of KTN network. It is basically a music channel which telecasts music videos round the clock. The existence of Kashish has made investors think to work on more specified fields in this language. These channels do not outsource programming to the private productions and prefer on self production, which they deem much cheaper.
As soon as the specific channels have started, a variety of programs are able to be telecast in this language. They possess a complete range of programs including news, talk shows, religious programs, dramas, songs and many more. Special programs for children are also presented. Mostly dramas, that are shown, are based on the routine life of the people. They usually portray the lives of the Sindhi people especially who are living in the interior. Problems, lifestyles, demands every thing is given importance. On Kawish Television Network (KTN TV) a number of dramas including Zangiron, Dunya dardun gi, Har shakhs kahani aahe, Rang bhomi, Rishtan ji kahani, Fasla, Wanodni and talk shows like Diyo and Music on demand (musical program) are telecasted. It is a 24-hour channel; in the evening new episodes are presented whereas in the afternoon there is re-telecast. Currently a new show titled Kuch Reh Jeewiyal Pall is being loved by the audiences and is proving to be a hit show. This show is an Indian show dubbed in Sindhi and its popularity proves people's liking towards high-quality Indian made television content. It airs on KTN at 9:20 pm from Wednesday to Sunday. This show completed 100 episodes on Friday 4 May 2007.
Zalim, jar, khushbo are the popular dramas of Sindh TV. Public demand and your choice are favourite musical programs. Kashish is very valued among its viewers because no other channel can be compared with it. As 90s were the period of booming of Urdu language music, now in the same way many new singers with new and different Sindhi songs are coming up. Babloo bablee, what do you know, your choice, and popat post man are the names of some of the programs telecast on Kashish. A very outstanding advantage of all these Sindhi channels is that a large number of new talents is coming towards this field and they are getting great opportunities for expressing themselves in a much better way. Some of the Sindhi artists, who have earned the fame in Urdu-language media, are also appreciated on this media.
- "Sindhi media covers issues that Urdu media ignores, seminar told". Dawn (Newspaper). Retrieved 21 May 2016.
- "Sindhi media". Pakistan Press Foundation. Retrieved 21 May 2016.
- "Government to establish Sindhi Media House in Karachi". The Express Tribune. August 25, 2011. Retrieved 21 May 2016.
- "All Sindhi Media Television Channels". Sindhi media. Retrieved 21 May 2016.
- In Asia and the Pacific the community press is alive by CAPPI
- Sahafti Safar by Dr. Dad Khadim Barohi in 2004 by District Union of Journalism Press Club Jacobabad
- The Sindhi Press in Pakistan by Shahida Mirza
- Sindhi newspapers
- Sindhi magazines
- Mussavir Shahid (network coordinator of PPF)
- Javed Mustafa Kandhro (Editor OF Peoples review)
- Hafiz Mushtaq Memon (PPI correspondent)
- Abdul Latif Zargar (PPI correspondent)
- Hassan Wassan (Chief Editor Daily Sindhgate Karachi)
- Irfan Abbasi (editor of Sindh review)
- Sajjad Suhag (marketing manager)
- Tofique Rahman Tago (news editor Daily Nijat)
- Survey reports based upon the opinion of viewers and readers of Sindhi-language television and newspapers.
- Atif Shaikh (Manager Marketing of Daily Tameer-e-Sindh)
- Tanseer Hyder Abro ( Daily Tameer-e-sindh, Daily Sukaar Karachi, Daily Pak Sindh Sukkur)