The Singha is a powerful mythological lion, found in ancient Indian, Hindu and Thai stories. The royal warrant was given on 25 October 1939, and Boon Rawd is the only brewery permitted to display the royal Garuda on the bottleneck.
Beginning in September 2007, a 5.0% (abv) version of Singha replaced the 6.0% (abv) original. This new version, while still brewed in Thailand by Pathmthani Brewery Co Ltd, states on its label to have been brewed under the supervision of Singha Corporation Co. Ltd., instead of Boon Rawd.
Beer production capacity is 1 billion litres per year. Until recently Singha was the best selling beer in Thailand, but is now challenged by Beer Chang, brewed by ThaiBev (formerly the Beer Thai Company). In 2007, Boon Rawd regained its number one spot in Thailand.
Singha has been available in the UK since 2010 in supermarkets (Tesco, Waitrose, Sainsburys, Asda and Morrisons) as well as in Thai restaurants. There are growing sales of Singha in bars, following the launch of draught Singha in 2011.
From 2013, Singha beer has been produced at Carlsberg's Russian plant for distribution in European markets. Singha also uses eight Carlsberg plants in Asia for production as part of an agreement to share each other's production facilities and markets.
Singha was the title sponsor of Francesco Cantando's Formula 1 Powerboat team from the mid 1990s up until the end of the 2013 season, making it one of the longest partnerships in the history of the sport. For 2014, Motorglass.it replaced Singha as Cantando's team's new title sponsor.
In popular culture
The Pogues recorded a song, House of the Gods, on their 1990 album Hell's Ditch about a man relaxing on Pattaya Beach with Singha. The song's refrain repeats the line "Singha beer don't ask no questions; Singha beer don't tell no lies".
- "About us: Company Profile". Singha Corporation Co., Ltd. Retrieved 26 May 2015.
- "The Garuda and By Royal Permission". Singha Corporation Co., Ltd. 2014. Retrieved 6 Jun 2014.
- "Singha starts roll-out in Asia and Europe". Investvine.com. 14 Feb 2013. Retrieved 2013-04-03.
- "Chelsea in new Partnership with Singha Beer". Chelsea F.C. Retrieved 6 June 2014.
- "Singha announced as Official Beer of MotoGP™". Moto GP. 30 April 2014. Retrieved 6 June 2014.