Single-serving site

From Wikipedia, the free encyclopedia

A single-serving site (SSS) is a website composed of a single page with a dedicated domain name and which serves only one purpose.[1][2] The term was originally coined by Jason Kottke in February 2008,[3] although single-serving sites have existed since the dawn of the web.[4]



The origins of single-serving sites trace back to the creation of the World Wide Web. The oldest known single-serving site is, which was launched in 1994. This website contained no links and its only content was a purple-colored background.[5][6] In August 1995, was launched, the first of several sites dubbed as "The Last Page of the Internet."[7] Mike Kuniavsky launched in November 1997. This site asks the viewer if he/she is tired and if so, why.[8] In 1999, was launched, featuring a page with seven rotating colour wheels.[9] Many people view this site as a parody of several other single-serving sites created in the late 1990s.[who?] Metababy was an early single-serving site that relied on user generated content.


One of the best known single-serving sites is YTMND, created in 2001.[4] In 2007, several single-color descendants of were launched, including and[5][10] In February 2008, San Francisco-based writer Mathew Honan launched a single-serving site (now defunct) called Barack Obama is Your New Bicycle, which generates a random Barack Obama non sequitur.[11]

See also[edit]


  1. ^ Craig Snyder (March 20, 2012). "10 Single-Serving Sites That Are Useful, Funny, Or Weird". MakeUseOf. Retrieved March 21, 2014.
  2. ^ Matthew Honan (July 20, 2009). "Ask a Flowchart: How Do I Make a Single-Serving Site?". Condè Nast. Retrieved March 21, 2014.
  3. ^ "Web trend alert: Single Serving Sites". Splashpress Media. November 16, 2008. Retrieved March 21, 2014.
  4. ^ a b Veronica Belmont (October 13, 2009). "Trending Topics: Single-Serving Websites". Future US, Inc. Archived from the original on 2009-12-25. Retrieved February 17, 2020.
  5. ^ a b Johnson, Paddy (12 May 2014). "Addictive Single-Serving Websites by 7 Artists". Retrieved 23 October 2014.
  6. ^ Arias, Ryan (1 November 2011). "Five Things you need to know about". The Tartan. Radford University. Retrieved 2014-12-02.
  7. ^ " Website Traffic and Information". 2014. Retrieved 23 October 2014.
  8. ^ Boutin, Paul (13 July 2004). "The perplexing success of". Slate. Retrieved 23 October 2014.
  9. ^ "Working IT out Reanimator". Guardian News and Media. April 4, 2001. Retrieved March 21, 2014.
  10. ^ Broskoski, Charles (13 September 2010). "xhibition and interview: WHITE, YELLOW, BLUE, AND BLACK, ONE COINCIDENCE, AND ONE OBJECT". Gmane. Retrieved 23 October 2014.
  11. ^ Zorn, Eric (21 February 2008). "Change of Subject:'My New Bicycle' is the new black". Chicago Tribune. Retrieved 23 October 2014.