Single-serving site

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A single-serving site (SSS) is a website composed of a single page with a dedicated domain name and which serves only one purpose.[1][2] The term was originally coined by Jason Kottke in February 2008,[3] although single-serving sites have existed since the dawn of the web.[4]



The origins of single-serving sites trace back to the creation of the World Wide Web. The oldest known single serving site was, which was launched in 1994. This website contained no links and its only content was a purple-colored background.[5][6] In August 1995, was launched, the first of several sites dubbed as "The Last Page of the Internet."[7] Mike Kuniavsky launched in November 1997. This site asks the viewer if he/she is tired and if so, why.[8] In 1999, was launched, featuring a page with seven rotating colour wheels.[9] Many people view this site as a parody of several other single serving sites created in the late 1990s.[who?] Metababy was an early single-serving site that relied on user generated content.


One of the best known single-serving sites is YTMND, created in 2001.[4] In 2007, several single-color descendants of were launched, including and[5][10] In February 2008, San Francisco-based writer Mathew Honan launched a single serving site (now defunct) called Barack Obama is Your New Bicycle, which generates a random Barack Obama non sequitur.[11]

See also[edit]


  1. ^ Craig Snyder (March 20, 2012). "10 Single-Serving Sites That Are Useful, Funny, Or Weird". MakeUseOf. Retrieved March 21, 2014.
  2. ^ Matthew Honan (July 20, 2009). "Ask a Flowchart: How Do I Make a Single-Serving Site?". Condè Nast. Retrieved March 21, 2014.
  3. ^ "Web trend alert: Single Serving Sites". Splashpress Media. November 16, 2008. Retrieved March 21, 2014.
  4. ^ a b Veronica Belmont (October 13, 2009). "Trending Topics: Single-Serving Websites". Future US, Inc. Archived from the original on 2009-12-25. Retrieved February 17, 2020.
  5. ^ a b Johnson, Paddy (12 May 2014). "Addictive Single-Serving Websites by 7 Artists". Retrieved 23 October 2014.
  6. ^ Arias, Ryan (1 November 2011). "Five Things you need to know about". The Tartan. Radford University. Retrieved 2014-12-02.
  7. ^ " Website Traffic and Information". 2014. Retrieved 23 October 2014.
  8. ^ Boutin, Paul (13 July 2004). "The perplexing success of". Slate. Retrieved 23 October 2014.
  9. ^ "Working IT out Reanimator". Guardian News and Media. April 4, 2001. Retrieved March 21, 2014.
  10. ^ Broskoski, Charles (13 September 2010). "xhibition and interview: WHITE, YELLOW, BLUE, AND BLACK, ONE COINCIDENCE, AND ONE OBJECT". Gmane. Retrieved 23 October 2014.
  11. ^ Zorn, Eric (21 February 2008). "Change of Subject:'My New Bicycle' is the new black". Chicago Tribune. Retrieved 23 October 2014.