Singles' Day

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Singles' Day
Singles' day illustration.png
An illustration for the Chinese e-commerce holiday Singles' Day
Observed by Chinese
Type International
Significance Day for singles to celebrate and socialize
Celebrations Shopping, festivals, clubs/bar
Date November 11th
Next time 11 November 2016 (2016-11-11)
Frequency Annual
Related to Bachelor's Day, One's Day

Singles' Day or Guanggun Jie (Chinese: 光棍节; pinyin: Guānggùn Jié; Wade–Giles: Kuang-kun chieh; literally: "bare sticks holiday") is an entertaining festival widespread among young Chinese people,[1] to celebrate the fact that they are proud of being single. The date, November 11th (11/11), is chosen because the number "1" resembles an individual that is alone. This festival has gradually become one of the largest online shopping days in the world,[2] with sales in Alibaba's sites Tmall and Taobao at US$5.8 billion in 2013, US$9.3 billion in 2014, and over US$14.3 billion in 2015.[3][4]


Singles' Day or Bachelors' Day, which originated from Nanjing University in 1993, was initially celebrated at various universities in Nanjing during the 1990s.[5] It got the name "Singles' Day" because the date consists of four "one"s. Upon graduating, these college students carried the university tradition into society. Singles' Day has been largely popularized in the internet era and is now observed by youth in several regions outside China as well.

Singles' Day serves as an occasion for single people to party with single friends. The holiday was initially only celebrated by young men, hence the name, "Bachelors' Day", but is now widely celebrated by both genders.[citation needed] 'Blind date' parties are also popular during this day in an attempt to bid goodbye to their single lives. Some schools of a university put forward a special program to gather singles together for celebration. Singles may take on a bemoaning or self-deprecating attitude for remaining single as a university student, but this has helped curb that negativity.[citation needed]

2011 marked the "Singles Day of the Century" (Shiji Guanggun Jie), this date having six "ones" rather than four—an excuse to take celebrations to a higher level.[6] Shopping promotions were highlighted throughout China and activities were widespread. Although this date is meant to celebrate singlehood, the desire to find a spouse or mate is often expressed by young Chinese on this date, while other love-related issues are discussed by the Chinese media.


In 2011, an above-average number of marital celebrations occurred in Hong Kong and Beijing on November 11.[7] In addition to meaning "single", the four "ones" of the date can also mean "only one" as in "the only one for me". Some people will use this date and this meaning to tell their special someone that they are the only "one" in their heart.

As more people join in the celebration of this holiday, it has become a great opportunity for companies targeting younger consumers, including restaurants, Karaoke, and online shopping malls. For example, the Chinese online shopping mall Taobao sold 19 billion CNY (about 3 billion USD) of goods on November 11, 2012 [8]


The term "双十一" (meaning "Double 11") was trademarked in China by Alibaba Group on December 28, 2012, under registration numbers 10136470 and 10136420. In Oct 2014, Alibaba threatened legal action against media outlets that accept advertising from competitors that use this term.[9]

See also[edit]


  1. ^ CNN China China's biggest problem? Too many men, November 2012
  2. ^ C. Custer (October 14, 2014). "Tmall CEO: this year, Alibaba plans to take Singles Day global". Tech in Asia. Retrieved October 20, 2014. 
  3. ^ Steven Millward (November 12, 2014). "New record for world’s biggest shopping day as Alibaba’s shoppers spend $9.3 billion in 24 hours". Tech in Asia. Retrieved December 5, 2014. 
  4. ^ Reuters (November 11, 2015). "Alibaba's Singles' Day sales hit $14.32 billion". Reuters. Retrieved November 11, 2014. 
  5. ^ "How China’s Singles’ Day Holiday Sold Out". Times. Retrieved 10 November 2015. 
  6. ^ A holiday invasion – Why are Chinese enthusiastically adopting new festive events? Thinking Chinese, November 2011
  7. ^ Wall Street Journal (2011). Chinese Couples Rush to the Altar on 11/11/11. Retrieved November 16, 2011.
  8. ^ VB business, online mall Taobao reports $3B in sales in one day, Nov. 2012
  9. ^ Eric Johnson (Nov 6, 2014). "The Chinese government has essentially given Alibaba the 'Double 11' market". InvestorPlace. Retrieved Nov 10, 2014. 

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