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Founded Denmark (2001)
Headquarters Copenhagen, Denmark
Key people
Michael Seifert, CEO
Products Sitecore Experience Platform

Sitecore is a customer experience management company that provides web content management and multichannel marketing automation software. The company was founded in 2001.

Company history[edit]

In 1998 in Copenhagen, Denmark, University of Copenhagen alumni Thomas Albert, Jakob Christensen, Peter Christensen, Ole Sas Thrane, and current Sitecore CEO Michael Seifert cofounded Pentia A/S, a systems integration company that focused on implementing websites built on Microsoft technologies.[1] At the time, building and managing websites required the expertise of a programmer or developer. Ole Sas Thrane and Jakob Christensen devised a set of methods for automating those processes and decided to turn their invention[2] into a marketable product that would today be classified as a web content management system.

In 2001, Sitecore was spun off as a separate business entity that initially sold content management systems in the Danish market to IT departments. However, the company has grown profitably into a recognized global provider of customer experience management software targeted primarily to corporate marketing departments and marketing service providers.[3]

Michael Seifert has been the company's CEO since its founding in 2001. His method for collecting human experience analytics data was awarded US Patent 8,255,526 in August 2012.[4]


  • 2014 July 8: Sitecore acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider, and introduced its social media marketing suite, Sitecore Social.[5]
  • 2013 November 20: Sitecore acquired the assets of for an undisclosed sum from Smith (formerly Ascentium) and took responsibility and ownership for developing, marketing, and selling Commerce Server, a former Microsoft product[6] Sitecore announced an early access program for its Sitecore Commerce product on August 5, 2014.
  • 2011 July 5: Sitecore acquired the development team and the intellectual property of Pectora, provider of web publishing solutions for deep integration with print-based projects.[7]

Awards and recognition[edit]

  • 2015 Forrester Research's Forrester Wave for Web Content Management Systems : Leader[8]
  • 2014 Forrester Research's Forrester Wave for Digital Experience Delivery Platforms: Strong performer[9]
  • 2014 Gartner Inc's Magic Quadrant for Multichannel Campaign Management: Visionary[10]
  • 2014 Microsoft Alliance ISV Partner of the Year[11]
  • 2014 KMWorld 100 Companies That Matter in Knowledge Management[12]
  • 2013 Forrester Research's Forrester Wave for Web Content Management for Digital Customer Experience: Leader[13]
  • 2013 Gartner Inc's Magic Quadrant for Web Content Management: Leader[14]
  • 2013 Microsoft Enterprise ISV of the Year[15]
  • 2013 EContent Magazine's Top 100 Companies in the Digital Content Industry[16]
  • 2013 CMS Critic's: People's Choice Award Winner and Critic's Choice Award Winner for Best Enterprise CMS[17]


  1. ^ "Pentia: About Us". Retrieved 2014-09-08. 
  2. ^ Thrane and Christensen, United States Patent 7,856,345, Method for building and managing a web site, December 2010
  3. ^ "Sitecore triples size in Sausalito move". North Bay Business Journal. 2014-08-04. 
  4. ^ Seifert and Christensen, United States Patent 8,255,526, "A method for collecting human experience analytics data", August 2012
  5. ^ "Social media marketing from Sitecore". KM World. July 14, 2014. Retrieved 4 September 2014. 
  6. ^ "Sitecore Acquires to Extend .NET CXM Play". Gartner Inc. November 27, 2013. Retrieved 4 September 2014. 
  7. ^ "Sitecore Adds Print Media to Customer Engagement Platform via Acquisition". CMS Wire. July 5, 2011. Retrieved 4 September 2014. 
  8. ^ "The Forrester Wave™: Web Content Management Systems, Q1 2015". Forrester Research, Inc. 4 February 2015. 
  9. ^ "The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014". Forrester Research. 22 July 2014. 
  10. ^ "Magic Quadrant for Multichannel Campaign Management". Gartner Inc. 21 May 2014. 
  11. ^ "Congratulations 2014 WPC Partner of the Year Award Winners and Finalists!". Retrieved 2014-09-08. 
  12. ^ "KMWorld 100 Companies That Matter in Knowledge Management". 2014-03-01. Retrieved 2013-11-15. 
  13. ^ "The Forrester Wave: Web Content Management for Digital Customer Experience, Q2 2013". Gartner Inc. 8 April 2013. 
  14. ^ "Gartner MQ for Web Content Management 2013". Retrieved 2013-11-15. 
  15. ^ "Microsoft announces winners and finalists of 2013 Sales Achievement program". 2014-07-30. Retrieved 2014-09-08. 
  16. ^ "The Top 100 Companies in the Digital Content Industry: The 2013-2014 EContent 100". 2013-12-02. Retrieved 2014-09-08. 
  17. ^ "2013 Critic's Choice Winner for Best Enterprise CMS". 2013-11-12. Retrieved 2014-09-08. 

External links[edit]