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Industry Software
Founded Denmark (2001)
Headquarters Copenhagen, Denmark
Key people
Mark Frost, CEO
Products Sitecore Experience Platform

Sitecore is a customer experience management company that provides web content management and multichannel marketing automation software.[1] The company was founded in 2001 in Denmark.

History of Sitecore[edit]

1998: Founding and company beginnings[edit]

In 1998 in Copenhagen, Denmark, University of Copenhagen alumni Thomas Albert, Jakob Christensen, Peter Christensen, Ole Sas Thrane, and Michael Seifert cofounded Pentia A/S, a systems integration company that focused on implementing websites built on Microsoft technologies.[2] At the time, building and managing websites required the expertise of a programmer or developer. Ole Sas Thrane and Jakob Christensen devised a set of methods for automating those processes and decided to turn their invention[3] into a marketable product that would today be classified as a web content management system. Michael Seifert was the CEO of Sitecore for from 2001 until 2017 when current CEO Mark Frost took over.

2001: CMS and Experience Profile[edit]

In 2001, Sitecore was spun off as a separate business entity that initially sold content management systems in the Danish market to IT departments. However, the company has grown into a global provider of customer experience management software targeted primarily to corporate marketing departments and marketing service providers.[4]

Michael Seifert has been the company's CEO since its founding in 2001. His method for collecting human experience analytics data was awarded US Patent 8,255,526 in August 2012.[5]

2011: Purchase of Pectora[edit]

  • 2011 July 5: Sitecore acquired the development team and the intellectual property of Pectora, provider of web publishing solutions for deep integration with print-based projects.[6]

2013: Purchase of Microsoft Commerce Server[edit]

  • 2013 November 20: Sitecore acquired the assets of for an undisclosed sum from Smith (formerly Ascentium) and took responsibility and ownership for developing, marketing, and selling Commerce Server, a former Microsoft product[7] Sitecore announced an early access program for its Sitecore Commerce product on August 5, 2014.

2014: Purchase of Komfo[edit]

On 2014 July 8: Sitecore acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider, and introduced its social media marketing suite, Sitecore Social.[8]

2015-Present: CMS and Experience Profile[edit]

In the latter part of 2015, a portion of Sitecore's operations moved to Marina Plaza in Sausalito, California.

Sitecore is currently on version 9, which was initially released in October 2017.[9]

Sitecore Experience Platform is software for content management and contextual marketing.[10]


  • Sitecore 5
  • Sitecore 6.0
  • Sitecore 6.1
  • Sitecore 6.2
  • Sitecore 6.3
  • Sitecore 6.4
  • Sitecore 6.5
  • Sitecore 6.6
  • Sitecore 7.1
  • Sitecore 7.2
  • Sitecore 7.5
  • Sitecore 8.0
  • Sitecore 8.1
  • Sitecore 8.2
  • Sitecore 9
    • Enhanced Headless JavaScript improves user experience of websites on mobile devices
    • Dynamic placeholders which allow developers to create modern, dynamic websites
    • New installation framework which makes setup much easier
    • Cortex machine learning and improved marketing automation for emails, also including 'drag-and-drop' functionality
    • New 'Experience Cloud'
  • Sitecore Experience Commerce 9


  1. ^ "What is Sitecore?". Impigertech. 2017-06-29. 
  2. ^ "Pentia: About Us". Archived from the original on 2014-09-08. Retrieved 2014-09-08. 
  3. ^ Thrane and Christensen, United States Patent 7,856,345, Method for building and managing a web site, December 2010
  4. ^ "Sitecore triples size in Sausalito move". North Bay Business Journal. 2014-08-04. 
  5. ^ Seifert and Christensen, United States Patent 8,255,526, "A method for collecting human experience analytics data", August 2012
  6. ^ "Sitecore Adds Print Media to Customer Engagement Platform via Acquisition". CMS Wire. July 5, 2011. Retrieved 4 September 2014. 
  7. ^ "Sitecore Acquires to Extend .NET CXM Play". Gartner Inc. November 27, 2013. Retrieved 4 September 2014. 
  8. ^ "Social media marketing from Sitecore". KM World. July 14, 2014. Retrieved 4 September 2014. 
  9. ^ "Sitecore Technical Debt". Retrieved 2016-07-11. 
  10. ^ Lamont, Judith (February 2016). "Marketing automation's role in personalization and contextualization". KM World. Available from: Business Source Premier. 25 (2): 29. ISSN 1099-8284. 

External links[edit]