Sitecore

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Sitecore
Private
Industry Software
Founded 2001 in Denmark
Headquarters San Francisco, United States
Key people
Mark Frost, CEO
Products Sitecore Experience Platform
Website https://www.sitecore.com/

Sitecore is a customer experience management company that provides web content management and multichannel marketing automation software. The company was founded in 2001 in Denmark.

Origins[edit]

In 1998, in Copenhagen, Denmark, University of Copenhagen alumni Thomas Albert, Jakob Christensen, Peter Christensen, Ole Sas Thrane, and Michael Seifert founded Pentia A/S, a systems integration company that focused on implementing websites built on Microsoft technologies.[1] At the time, building and managing websites required the expertise of a programmer or developer. Ole Sas Thrane and Jakob Christensen devised and patented a set of procedures for building and managing websites[2] and turned their invention into a content management system product.

In 2001, Sitecore was spun off as a separate business entity that initially sold content management systems in the Danish market. However, the company has grown into a global provider of customer experience management software targeted primarily to corporate marketing departments and marketing service providers.[3]

Acquisitions[edit]

In July 2011, Sitecore acquired the development team and the intellectual property of Pectora, a provider of web publishing solutions for deep integration with print-based projects.[4]

In November 2013, Sitecore acquired the assets of commerceserver.net from Smith (formerly Ascentium) and took responsibility and ownership for developing, marketing, and selling Commerce Server, a former Microsoft product.[5]

In July 2014, Sitecore acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider and introduced its social media marketing suite, Sitecore Social.[6]

In 2015, a portion of Sitecore's operations moved to Marina Plaza in Sausalito, California.

Leadership[edit]

Michael Seifert was the company's CEO from its founding in 2001 until 2017. His method for collecting human experience analytics data was awarded US Patent 8,255,526 in August 2012.[7] In 2017, Seifert was replaced by Mark Frost.

Products[edit]

Sitecore is currently[when?] on version 9, which was initially released in October 2017.[8]

Sitecore Experience Platform is software for content management and contextual marketing.[9]

The Sitecore platform offers numerous additional features including, Personalisation, Email Marketing, Machine Learning (Sitecore Cortex), Analytics and more. [10]

References[edit]

  1. ^ "Pentia: About Us". Archived from the original on 8 September 2014. Retrieved 8 September 2014. 
  2. ^ Thrane and Christensen, United States Patent 7,856,345, Method for building and managing a web site, December 2010
  3. ^ "Sitecore triples size in Sausalito move". North Bay Business Journal. 4 August 2014. 
  4. ^ "Sitecore Adds Print Media to Customer Engagement Platform via Acquisition". CMS Wire. 5 July 2011. Retrieved 4 September 2014. 
  5. ^ "Sitecore Acquires Commerceserver.net to Extend .NET CXM Play". Gartner Inc. 27 November 2013. Retrieved 4 September 2014. 
  6. ^ "Social media marketing from Sitecore". KM World. 14 July 2014. Retrieved 4 September 2014. 
  7. ^ Seifert and Christensen, United States Patent 8,255,526, "A method for collecting human experience analytics data", August 2012
  8. ^ "Sitecore Technical Debt". sagittarius.agency. Retrieved 11 July 2016. 
  9. ^ Lamont, Judith (February 2016). "Marketing automation's role in personalization and contextualization". KM World. Available from: Business Source Premier. 25 (2): 29. ISSN 1099-8284. 
  10. ^ "Sitecore Features". bekagool.com. Retrieved 21 Aug 2018. 

External links[edit]