Sitel

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Sitel
TypePrivate
IndustryCustomer Service and Business Process Outsourcing
PredecessorHQ800[1]
Founded1985 (1985)[2]
FounderLaurent Uberti and Olivier Camino, Group Acticall founders
Headquarters,
Number of locations
100+
Area served
Worldwide
Key people
Laurent Uberti, CEO
Revenue$2.2 billion (2020)[2]
OwnerThe Mulliez family through Creadev
Number of employees
160,000+[2]
ParentGroupe Acticall
Websitehttps://www.sitel.com/

Sitel is a privately owned contact center company headquartered in Miami, Florida. It provides outsourced sales, technical support, customer service, and other business processes for large companies. The company has 160,000 employees and $1.7 billion in revenue.

Sitel started as a subsidiary of United Technologies before being bought by then-President James Lynch in 1985. It grew quickly and became the first telemarketing organization to go public in 1995. It expanded internationally in the 1990s and 2000s. Financial problems prompted layoffs and restructuring in 2001. In 2007, majority owner Onex Corporation de-listed Sitel from NASDAQ. Group Acticall, the current owner and operator, acquired Sitel in 2015.

Corporate history[edit]

Early history[edit]

Sitel started as a subsidiary of United Technologies called HQ800 and located in Omaha, Nebraska.[1] Its then-President, James F. Lynch, bought the company for $165,000 in 1985.[3] He renamed it "SITEL," which stands for "System International TELemarketing."[1] At the time, SITEL had about $100 million in annual revenue[4] and 16 employees.[5]

Sitel was listed on NASDAQ in 1995.[6][7] Afterwards, it expanded internationally by opening new offices and acquiring other call center companies abroad.[1][3] For example, in 1996 Sitel acquired London-based telemarketing company Mitre PLC for $230 million.[8] Simultaneously, Sitel announced it bought a 69.2 percent interest in Teleaction, a Spanish-focused telemarketing company, for about $24 million.[9] That same year, Sitel acquired Canadian Telephone Corporation.[5]

In the 1990s, Sitel grew about twelve-fold to $600 million in revenues.[4] Sitel had 24,000 employees and 70 call centers but was struggling to turn a profit.[3][7] It had substantial debt from the cost of acquisitions[7] and expenses related to closing unprofitable call centers it had acquired.[3] In 2001, Sitel was restructured to reduce taxes[7] and hundreds of middle-management positions were cut.[3]

Ownership changes[edit]

By 2005, Sitel had $1 billion in annual revenue.[5] The majority owner of Sitel, Onex Corporation, bought-out shareholders for $450 million in 2007, taking Sitel off NASDAQ and making it a privately-owned company.[10] Sitel was merged with Onex Corporation's subsidiary ClientLogic Corporation.[11] Onex paid an additional $51 million in 2008 and $60 million in 2014 to buy preferred shares, bringing its ownership of Sitel to 86 percent.[10]

France-based Group Acticall, which was founded in 1995 by Laurent Uberti and Olivier Camino,[12] acquired Sitel in 2015, valuing the company at $850 million.[13] In August 2021, Sitel acquired a public customer service company Sykes Enterprises for $2.2 billion.[14]

Products and services[edit]

Sitel provides out-sourced call center services, as well as consulting, analytics, and support for other business processes.[15] The company operates out of large buildings with employees that speak different languages.[12] Its call centers are used for things like sales, customer service, collections, and back-office work.[7][10] For example, employees might take a phone order for a consumer product or troubleshoot problems with a bank account.[12] It also operates sub-brands for things like training and IT software.[12] It also develops customer service chatbots.[12]

Initially, Sitel primarily did sales calls for insurance and credit card companies.[16] It started specializing in different industries and services in 1990.[5] Sitel started doing inbound calls in 1990[3] tech support in 1997[5] and customer relationship management in 2001.[7]

References[edit]

  1. ^ a b c d Pederson, Jay. Sitel Worldwide Corporation. International Directory of Company Histories. 128. St James Press. pp. 415–418.
  2. ^ a b c "Sitel website". Sitel Group. July 7, 2017. Retrieved October 11, 2019.
  3. ^ a b c d e f Henry, Kristine (February 28, 1999). "Sitel seeking remedy for its growing pains". The Baltimore Sun. Retrieved October 12, 2019.
  4. ^ a b Dang, Dan (March 31, 2001). "Founder of Sitel takes reins again 2 top officers resign as teleservices firm moves to cut costs". The Sun.
  5. ^ a b c d e Micheli Thirion, Jordy. "Los call centers y los nuevos trabajos del siglo XXI". CONfines of International Relations and Political Science (in Spanish): 56. ISSN 1870-3569.
  6. ^ "Investing IT: At the Gate; With New Issues, Small Can Be Beautiful". The New York Times. September 10, 1995. Retrieved October 13, 2019.
  7. ^ a b c d e f Monegain, Bernie (June 1, 2001). "Sitel founder goes to work on rebuilding". CC News. Yarmouth.
  8. ^ "Sitel to Acquire Mitre PLC For $230 Million in Stock". WSJ. June 7, 1996. Retrieved October 13, 2019.
  9. ^ "Sitel Announces Acquisitions Totaling $289 Million". The New York Times. June 8, 1996. Retrieved October 13, 2019.
  10. ^ a b c Roumeliotis, Greg (February 24, 2015). "Onex explores $1 billion sale of Sitel Worldwide: sources". U.S. Retrieved October 16, 2019.
  11. ^ Sharma, Rakesh (January 12, 2007). "Sitel says shareholders vote for merger with ClientLogic". U.S. Retrieved November 6, 2019.
  12. ^ a b c d e Guerrero, C.M. (June 23, 2017). "French call-center giant making its new home in Miami". Miami Herald. Retrieved October 24, 2019.
  13. ^ Snyder, Brian (September 18, 2015). "Acticall, acteur majeur des centres d'appel avec le rachat de Sitel". Reuters France (in French). Archived from the original on December 18, 2019. Retrieved October 24, 2019.
  14. ^ Coffey, Lauren (August 31, 2021). "Sykes goes private with Miami group's $2.2 billion all-cash deal". South Florida Business Journal. Retrieved October 4, 2021.
  15. ^ Oliver, Emmet (March 21, 2013). "New call centre to create 500 jobs". The Irish Times. Retrieved October 13, 2019.
  16. ^ Richards, Bill (February 2, 1989). "Telemarketers Take Root in the Country — Computers Lead to Opportunity in Rural Areas". The Wall Street Journal.

External links[edit]