Current Skechers logo (1998–present)
|Traded as||NYSE: SKX (Class A)|
S&P 400 Component
|Headquarters||Manhattan Beach, California, U.S.|
Number of locations
|More than 3,000|
|Revenue||US$ 4.64 billion (FY 2018)|
|US$ 301.04 million (FY 2018)|
Number of employees
Skechers USA, Inc. is an American lifestyle and performance footwear company. Headquartered in Manhattan Beach, California, the brand was founded in 1992. Now the third largest athletic footwear brand in the United States, Skechers earned more than $4.64 billion in revenues during the 2018 fiscal year. As of January 2018, the company employed approximately 11,800 people worldwide.
Skechers was founded in 1992. Skechers' early products were utility-style boots and skate shoes; the company has since diversified to include athletic and casual styles for men, women, and children, as well as performance shoes.
Products and advertising
The company offers two footwear categories: a lifestyle division that includes Skechers Memory Foam, the charity line BOBS and Relaxed Fit comfort shoes, and a performance division that includes Skechers GOrun and Skechers GOwalk footwear. Through licensing agreements, the company offers branded bags, watches, eyewear and additional merchandise.
Skechers uses celebrity-driven advertising, and has promoted its products with celebrities including recording artists Demi Lovato and Camila Cabello, former baseball player David Ortiz, and football players Tony Romo and Howie Long. The Skechers Performance Division has featured elite runner Meb Keflezighi, and pro golfers Matt Kuchar, Brooke Henderson, and Wesley Bryan. In 2014, Skechers signed an endorsement deal with musician Ringo Starr.
Skechers launched its Skechers Foundation in 2010. Skechers and the Friendship Foundation host an annual walk to raise money for a nonprofit that helps connect special-needs students with their peers.
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- "How Did Skechers Afford That Super Bowl Buy?". Retrieved 2018-07-13.
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- "SKECHERS Friendship Walk". Skechersfriendshipwalk.com.
- "Skechers Pier to Pier Friendship Walk funds special student relationships". Daily Breeze. 2017-10-28. Retrieved 2018-07-13.
- Dina Elboghdady (2012-05-16). "Skechers agrees to $40 million settlement for claims about shoes' benefits". The Washington Post. Retrieved 2012-05-30.
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