Skechers

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Skechers USA, Inc.
TypePublic
NYSESKX (Class A)
S&P 400 Component
Industryclothing industry Edit this on Wikidata
Founded1992; 29 years ago (1992)
FounderRobert Greenberg
Headquarters,
U.S.
Number of locations
4,057 (July 2021)
Key people
Robert Greenberg
(Founder & CEO)
Michael Greenberg
(Co-Founder & President)
ProductsFootwear, apparel
RevenueDecrease US$4.597 billion (FY 2020)
Decrease US$133.7 million (FY 2020)
Decrease US$98.6 million (FY 2020)
Total assetsIncrease US$5.812 billion (FY 2020)
Number of employees
11,700 (Jan 2021)
Websiteskechers.com
Footnotes / references
[1][2]
Skechers headquarters in Manhattan Beach
A Skechers store in Star City, Hong Kong.

Skechers USA, Inc. is an American lifestyle and performance footwear company. Headquartered in Manhattan Beach, California, the brand was founded in 1992 and is now the third largest athletic footwear brand in the United States.[2][3]

History[edit]

Skechers was founded in 1992 by Robert Greenberg, who had previously founded L.A. Gear in 1978 (he stepped down as CEO of that company the same year he founded Skechers).[4][5][6] Greenberg sought to focus on the casual footwear market. Skechers' early products were utility-style boots and skate shoes.[6] The company has since diversified to include athletic and casual styles for men, women, and children,[7] as well as performance shoes.[2]

Litigation[edit]

In 2012, Skechers agreed to settle a class action lawsuit for $40 million based on a U.S. Federal Trade Commission complaint that it had misled customers with its Shape-Ups ads.[8] In 2019, Nike filed a patent infringement lawsuit against Skechers because, according to Nike, Skechers had infringed on the design of their VaporMax and Air Max 270 sneakers.[9]

Forced labor investigation[edit]

In 2021, French prosecutors launched an investigation into whether Skechers and other brands had concealed or profited from forced Uyghur labor.[10][11]

Products and advertising[edit]

The company offers two footwear categories: a lifestyle division that includes Skechers Memory Foam, the charity line BOBS and Relaxed Fit comfort shoes, and a performance division that includes Skechers GOrun and Skechers GOwalk footwear. Through licensing agreements, the company offers branded bags, watches, eyewear and additional merchandise.[2]

Skechers uses celebrity-driven advertising,[citation needed] and has promoted its products with celebrities including recording artists Demi Lovato[12] and Camila Cabello,[13] baseball players Clayton Kershaw,[14] David Ortiz,[15] and football players Tony Romo and Howie Long.[16][17] The Skechers Performance Division has featured elite runner Meb Keflezighi,[18] and pro golfers Matt Kuchar, Brooke Henderson, and Wesley Bryan.[2][19] In 2014, Skechers signed an endorsement deal with musician Ringo Starr.[20][21]

On March 1, 2019, Skechers launched a print and digital comparative advertising campaign titled "Just Blew It" to highlight the Zion Williamson failed shoe incident with rival Nike.[22]

On February 3, 2021, Skechers launched a commercial campaign titled "To the Max" featuring Tony Romo to put into the big game 'Super Bowl'.[23][24]

Philanthropy[edit]

Skechers launched its Skechers Foundation in 2011. Skechers and the Friendship Foundation host an annual walk to raise money for a nonprofit that helps connect special-needs students with their peers.[25][26]

Movies[edit]

  • Twinkle Toes (2012)
  • Hydee and the Hytops: The Movie (2013)
  • Twinkle Toes Lights Up New York (2016)

References[edit]

  1. ^ "Skechers Financial Results, Year ending December 31, 2020". Retrieved July 20, 2021.
  2. ^ a b c d e "Skechers Investors Site". Investors.skx.com. Archived from the original on 29 January 2021. Retrieved 14 February 2019.
  3. ^ "US Athletic Footwear Market Report". NPD Group. February 6, 2018. Archived from the original on January 27, 2021. Retrieved May 30, 2018.
  4. ^ Lazzareschi, Carla (January 27, 1992). "L.A. Gear CEO Greenberg Says He'll Step Down : Management: The co-founder of athletic shoe manufacturer will be replaced by Stanley P. Gold". Los Angeles Times. Archived from the original on January 15, 2020. Retrieved January 14, 2020.
  5. ^ "A Brief History of Skechers Shoes". SRI Shoe Warehouse. Archived from the original on 2019-08-07. Retrieved 2019-08-07.
  6. ^ a b "History of Skechers - Express Trainers". www.expresstrainers.com. Archived from the original on 2019-08-07. Retrieved 2019-08-07.
  7. ^ "History of Skechers U.S.A. Inc". Fundinguniverse.com. Archived from the original on 21 May 2012. Retrieved 11 September 2015.
  8. ^ Dina Elboghdady (2012-05-16). "Skechers agrees to $40 million settlement for claims about shoes' benefits". The Washington Post. Archived from the original on 2012-05-21. Retrieved 2012-05-30.
  9. ^ "Archived copy". www.bizjournals.com. Archived from the original on 2020-10-25. Retrieved 2020-09-17.CS1 maint: archived copy as title (link)
  10. ^ Paton, Elizabeth; Gallois, Léontine; Breeden, Aurelien (2021-07-02). "Fashion Retailers Face Inquiry Over Suspected Ties to Forced Labor in China". The New York Times. ISSN 0362-4331. Archived from the original on 2021-07-03. Retrieved 2021-07-04.
  11. ^ Henley, Jon (July 2, 2021). "France investigates fashion brands over forced Uyghur labour claims". The Guardian. Archived from the original on July 3, 2021. Retrieved July 4, 2021.
  12. ^ "Demi Lovato - SKECHERS The Source". Blog.skechers.com. Archived from the original on 28 March 2019. Retrieved 28 March 2019.
  13. ^ Robin, Marci. "Camila Cabello Is Launching a Havana-Inspired Makeup Collection With L'Oréal". Allure.com. Archived from the original on 2018-07-13. Retrieved 2018-07-13.
  14. ^ "Skechers Signs Clayton Kershaw". Archived from the original on 2021-07-04. Retrieved 2020-02-11.
  15. ^ "Big Papi Goes To Bat For Skechers". Archived from the original on 2018-07-13. Retrieved 2018-07-13.
  16. ^ "NFL Star Tony Romo and Wife Approve These Skechers Shoes That'll Get You Through Airport Security". Archived from the original on 2018-07-13. Retrieved 2018-07-13.
  17. ^ "How Did Skechers Afford That Super Bowl Buy?". Archived from the original on 2018-07-13. Retrieved 2018-07-13.
  18. ^ "Marathon Superstar Reups His Partnership With Skechers". Fortune.com. Archived from the original on 2018-07-13. Retrieved 2018-07-13.
  19. ^ "2018 PGA Merchandise Show: Skechers golf show review". Golf Channel. Archived from the original on 2018-07-13. Retrieved 2018-07-13.
  20. ^ "Skechers signs Ringo Starr". Blog.skechers.com. Archived from the original on 2019-03-28. Retrieved 2017-06-06.
  21. ^ "Ringo Starr to Star in 2015 Skechers Ads". Billboard.com. Archived from the original on 2018-07-19. Retrieved 2018-07-13.
  22. ^ Chochrek, Ella (2 March 2019). "Skechers Takes a Direct Hit at Nike's Shoe Explosion Incident With New Ad". Footwearnews.com. Archived from the original on 28 March 2019. Retrieved 28 March 2019.
  23. ^ https://www.skechers.com/commercials/
  24. ^ https://adage.com/article/special-report-super-bowl/skechers-puts-tony-romo-another-super-bowl-spot/2311106
  25. ^ "SKECHERS Friendship Walk". Skechersfriendshipwalk.com. Archived from the original on 2020-05-26. Retrieved 2017-12-01.
  26. ^ "Skechers Pier to Pier Friendship Walk funds special student relationships". Daily Breeze. 2017-10-28. Archived from the original on 2018-07-13. Retrieved 2018-07-13.

External links[edit]