|NYSE: SKX (Class A)|
S&P 400 Component
Number of locations
|4,057 (July 2021)|
(Founder & CEO)
(Co-Founder & President)
|Revenue||US$4.597 billion (FY 2020)|
|US$133.7 million (FY 2020)|
|US$98.6 million (FY 2020)|
|Total assets||US$5.812 billion (FY 2020)|
Number of employees
|11,700 (Jan 2021)|
|Footnotes / references|
Skechers USA, Inc. is an American lifestyle and performance footwear company. Headquartered in Manhattan Beach, California, the brand was founded in 1992 and is now the third largest athletic footwear brand in the United States.
Skechers was founded in 1992 by Robert Greenberg, who had previously founded L.A. Gear in 1978 (he stepped down as CEO of that company the same year he founded Skechers). Greenberg sought to focus on the casual footwear market. Skechers' early products were utility-style boots and skate shoes. The company has since diversified to include athletic and casual styles for men, women, and children, as well as performance shoes.
In 2012, Skechers agreed to settle a class action lawsuit for $40 million based on a U.S. Federal Trade Commission complaint that it had misled customers with its Shape-Ups ads. In 2019, Nike filed a patent infringement lawsuit against Skechers because, according to Nike, Skechers had infringed on the design of their VaporMax and Air Max 270 sneakers.
Forced labor investigation
Products and advertising
The company offers two footwear categories: a lifestyle division that includes Skechers Memory Foam, the charity line BOBS and Relaxed Fit comfort shoes, and a performance division that includes Skechers GOrun and Skechers GOwalk footwear. Through licensing agreements, the company offers branded bags, watches, eyewear and additional merchandise.
Skechers uses celebrity-driven advertising, and has promoted its products with celebrities including recording artists Demi Lovato and Camila Cabello, baseball players Clayton Kershaw, David Ortiz, and football players Tony Romo and Howie Long. The Skechers Performance Division has featured elite runner Meb Keflezighi, and pro golfers Matt Kuchar, Brooke Henderson, and Wesley Bryan. In 2014, Skechers signed an endorsement deal with musician Ringo Starr.
Skechers launched its Skechers Foundation in 2011. Skechers and the Friendship Foundation host an annual walk to raise money for a nonprofit that helps connect special-needs students with their peers.
- Twinkle Toes (2012)
- Hydee and the Hytops: The Movie (2013)
- Twinkle Toes Lights Up New York (2016)
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