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SkinCeuticals is a skin care line founded in 1997 by Sheldon Pinnell, M.D. and Russell Moon. The products are based on a combination of topical antioxidant serums and were developed and patented by Sheldon R. Pinnell, the J. Lamar Callaway Professor Emeritus of Dermatology at Duke University Medical Center.
L’Oreal purchased SkinCeuticals in 2005, in what was honored as the "Deal of Year/Southwest" award from The Deal finance and business magazine. Moon and Pinnell were named "Entrepreneurs of the Year/Southwest Division" by Ernst & Young in 2003.
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