It has 895 stores throughout Korea and 5000 stores worldwide, located in shopping districts, hypermarkets, shopping malls and residential areas and two outlets in Seoul’s main shopping district. The company was included in Forbes 2012 top 10 influential companies of the world. The company's value was evaluated as $ 19.7 billion in the spring of 2015 and it continues to grow in a rapid pace.
Struggles: In the fall of 2018, the company has struggled financially following the Chinese revenge on the THAAD establishment in Korea. 100% of the company stocks is currently owned by the Cho Family.
Myeongdong. In August 2012, as part of Lotte Department Store's expansion programme into China, Skin Food was featured in a replica of Myeong-dong in its new store in Tianjin, along with Missha and The Face Shop.
Skin Food has seen increase in sales from foreign visitors and have opened outlets outside South Korea such as Taiwan, Philippines, China, Indonesia, Malaysia, Singapore, Japan and Hong Kong. Korean actresses Sung Yu-ri and Brazilian singer Stephanie Garden were featured in Skin Food Korea commercials.
Their packaging is similar to that of plastic food containers.
In August 2012, Hong Kong Consumer Council announced that two of Skin Food's nail products contained benzene, which is a known carcinogen for leukemia. The company denied using benzene in their products.
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