Skippy (peanut butter)
|Product type||Peanut butter|
Rosefield Packing Co.
"Skippy" was first used as a trademark for peanut butter by the Rosefield Packing Co., Ltd., of Alameda, California in 1933. Percy Crosby, creator of the "Skippy" comic strip (1923), who trademarked the name in 1925 had the trademark invalidated in 1934, but Rosefield persisted, succeeding after the passage in 1946 of the Lanham Act. In 1955 he sold the brand to Best Foods. Its successor companies, most recently Unilever and Hormel claim rights to the trademark over the objection of Crosby's heirs, and there has been much litigation on this point over the decades, some of which has continued into the 2000s.
Skippy comes in many different sizes, including a 4-pound (1.8 kg) jar, known as the "Family Jar". In late 200, Skippy reduced their standard jar size from 18 ounces (510 g) to 16.3 ounces (460 g) by adding a "dimple" in the bottom of the jar while retaining the jar's height and diameter.
Skippy has used several cartoon and celebrity spokespeople in its advertising, including Dennis the Menace, actress Annette Funicello, and speed skater Bonnie Blair. A cartoon squirrel is featured on the packaging in Canada as an homage to the Squirrel brand of peanut butter that was acquired by Unilever in June 2000.
- Isidore, Chris (January 3, 2013). "Spam maker buys Skippy peanut butter". CNN Money. CNN. Retrieved 2013-01-03.
- Skippy.com website
- Hirsch, Jerry (2008-11-09). "On store shelves, stealthy shrinking of containers keeps prices from rising". Los Angeles Times. Retrieved 2008-11-17.
- "Success is peanuts for skippy facility: the sole packager of a Unilever flagship brand uses hard work and flexibility to adapt to new demands.". Food & Drug Packaging. May 2004.