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Audio equipment, audio accessories
Skullcandy's products are targeted at the outdoor action sports demographic (snowboarders, skateboarders, etc.) and general consumer market. Skullcandy products are sold through retailers, specialty outlets, corporate incentive programs and the company's online store.
Skullcandy was founded by Rick Alden in 2003. The first Skullcandy product, the Skullcandy Portable Link, was introduced at the 2003 International Consumer Electronics Show (CES) in Las Vegas, Nevada. The LINK system combines headphones with hands-free cellular technology, allowing users to listen to music from a portable audio device, while making and receiving calls through their cell phone. Skullcandy holds a patent for the wireless version of LINK technology.
In April 2011, Skullcandy purchased headphones manufacturer Astro Studios (Astro Gaming) for an unknown amount of cash.
On June 24, 2016, Incipio, a maker of phone cases, wireless speakers, and other accessories announced plans to acquire Skullcandy for $177 million, however the deal later fell through as Incipio refused to submit a proposed amendment to the merger agreement and Skullcandy terminated the agreement. Skullcandy considered numerous other offers, eventually agreeing to be acquired by Mill Road Capital for $196.9 million at $6.35 per share. The deal was finalized and completed on October 3rd, 2016, and the company became a private business again.
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