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|Type||Società a responsabilità limitata|
|Founded||31 July 2003|
Santa Giulia, Rogodero DistrictMilan, Italy
|Key people||James Murdoch (Chairman)
Andrea Zappia (CEO)
|Parent||21st Century Fox|
Sky Italia S.r.l. is an Italian digital satellite television platform owned by 21st Century Fox launched on 1 August 2003, when the former platforms TELE+ and Stream TV (News Corporation and Telecom Italia) merged. It is similar in many ways to BSkyB's Sky in the United Kingdom and Ireland, which is partly owned by 21st Century Fox, and like that network it is a major sports broadcaster.
Pay TV services on Sky Italia are encrypted in NDS VideoGuard. The VideoGuard set-top boxes that have been provided since July 2010 are identical to the Sky+ HD boxes used in the UK. Pace, Amstrad and Thomson, all Digibox licensors, have been producing Sky Italia boxes (Sky Box, Sky HD, My Sky and My Sky HD) identical to their Sky Digital, Sky+ and Sky+ HD offerings, albeit with the potential removal of the second card slot and UHF modulator.
Since July 2010 Sky Italia has been giving the 'Sky Digital Key' and the My Sky HD box for free to every new customer (since July 2009 HD channels have been available with no extra cost to all Sky Italia subscribers). The 'Sky Digital Key' is a USB device which has to be connected to the 'My Sky HD' box and to the aerial cable, allowing the customer to receive every DTT SD and HD free channel on the Sky HD or My Sky HD box.
The 'My Sky' boxes launched on 22 November 2005 - based on a new digital receiver with HDD recording capabilities and surround sound output (not previously available on the normal box). Subsequently, the 'My Sky HD' boxes (High Definition with HDD recorder) were added. The 'My Sky HD' service had been provided with an extra charge until July 2010, when it became a base-line service. The service is functionally identical to the BSkyB Sky+ HD.
On 28 June 2010, Sky Italia changed its brands and logos, making them identical to the BSkyB ones.
Sky Italia offers eight packages of channels: five base-level 'Channel Packs' and three optional 'Sky Packs' enhancements. The 'Channel Packs' are: 'Entertainment' with 33 variety, series and semi-generalist channels (3 of them in HD); 'Documentaries and Lifestyle' with 17 channels (2 of them in HD); 'Music' with 16 channels and 27 audio channels; 'Kids' with 21 channels; 'News' with 15 national, local and international news channels and 5 basic sport channels. The 'Sky Packs' are the following: 'Cinema' with 12 movie channels (10 of them in HD), and a 3D channel, Sky Cinema 3D (PPV Sky Primafila movies are 50% off for 'Cinema' subscribers); 'Sport' with 8 channels (5 of them in HD), and a 3D channel, Sky Sport 3D; 'Calcio' with 15 channels (9 of them in HD) covering Italian and international football, the most popular sport in Italy, along with Sky Sport 24 (sport all-news channel), offered as bonus channel for 'Calcio' subscribers. The 'Sky Primafila' service offers pay-per-view movies, sport events and adult content (at night); the pay-per-view movies and some non-sport events are disseminated in 28 'Primafila' channels (8 of them in HD); one channel airs daily Penthouse TV HD programmes, available as a stand-alone premium channel. Sky Primafila has got some similarities to BSkyB's Sky Movies Box Office.
The HD service has been offered without any extra charge since 2009. There are 37 HDTV channels so far broadcasting on Sky, due to become 50 by the end of 2011.
On 1 October 2010, Sky activated its first 3D channel, Sky Sport 3D, available without any extra cost to the Sport pack subscribers. The very first event Sky Sport 3D aired was the 2010 Ryder Cup. On 25 December 2010, Sky launched another 3D channel: Sky Cinema 3D, airing 3D movies, available for free for Cinema pack subscribers. These channel have been replaced by Sky 3D on 6 September 2011.
On many channels, foreign-sourced content is broadcast either with an option to choose between Italian and English language soundtracks (rarely other languages), or with Italian subtitles.
Following News Corporation's split into two on 28 June 2013 to create two separate companies, 21st Century Fox (the re-branded News Corporation), and the spin-off company New News Corp, the 100% stake held by News Corporation in Sky Italia was retained by the re-branded 21st Century Fox.
Following media speculation, on 12 May 2014 Sky Italia's sister company, BSkyB, confirmed that it was in talks with its largest shareholder, 21st Century Fox, about acquiring 21st Century Fox's 57% stake in Sky Deutschland and its 100% stake in Sky Italia. The enlarged company would be likely to be called "Sky Europe" and it will consolidate 21st Century Fox's European digital TV assets into one company.
- January: Sky acquires the Confederations Cup and the Six Nations Championship's rights.
- April: Sky launches Sky Uno and Sky Primafila HD.
- August: Sky doubles its bid, adding 12 new HD channels.
- September: Sky announces the birts of the Sky Digital Key, an USB Key with decoder functions.
- January: All matches of Serie A are transmitted in HD.
- April: Sky adds three channels Sky Movies in HD, bringing the offer HD Cinema Package 6-channel HD and the whole offer a total of 25 channels.
- July:All the Sky bid is in HD.
- August: Sky HD channels are 36.
- October: there's the first event transmitted in 3D: the Ryder Cup final.
- Sky's subscribers are 4.8 million.
- There are 10 more Sky channels.
- January: Avatar (film) is the most viewed film on an italian pay TV, with an audience of 1.3 million viewers.
- February: Sky acquires Copa America 2011, Copa Sudamericana 2011, Copa Sudamericana 2012 and Copa Libertadores 2012's rights.
- March: Sky Cinema Passion and Sky Cinema Comedy are created.
- May: Sky acquires X Factor's rights.
- August: Sky launches Sky Go, an app which permits to see Sky on some smartphones and tablets.
- September: Sky launches Sky 3D, the first 3D channel in Italy.
- Adding 12 new channels, Sky channels are 52 (Fox Life HD, Real Time HD, Extreme Sports Channel HD, ESPN America HD, Discovery Science HD, Discovery Travel & Living HD, History HD, Nat Geo Wild HD, Nat Geo Adventure HD, Gambero Rosso Channel HD, Disney Channel HD, MTV Live HD).
- Sky changes the operating system of MySky HD.
- Sky's website adds the Guida TV.
- March: Sky Go become free and is avalaible for Personal Computer, Mac OS, iPhone and Android.
- April: The website Sky.it is completely updated.
- May: Sky acquires the 2014 Grand Prix motorcycle racing season rights.
- August: Sky's subscribers are 4,9 million.
- October: Planet Kids, a new channel for kids, is born.
- February: Sky's subscribers are 4,83.
- March: Sky acquires the Bundesliga's rights for 2 seasons.
- April: from the 3rd April Cielo is in HD.
- May: Sky's subscribers are 4,78 million.
- Sky's website is modernized.
- The 21st Century Fox buys Sky.
- August: Fox Sports airdates the 9th August on Sky and on Mediaset Premium. The Premier League, the FA Cup, the Liga BBVA and the Ligue 1 could be seen there.
- September: Sky TG 24 is in high definition. Now there are 63 HD channels on Sky Italia.
- October: On the 10th October and on the 13th October Classica and MTV are in HD. There are 65 channels in HD.
- November: Sky's subscribers are 4.76 million.
- Dicember: Now Sky Go is avalaible on Windows Phone.
Sky HD is the brand name of the HDTV service launched by Sky Italia on 20 April 2006 in Italy - during the 2006 FIFA World Cup - to enable high definition channels on Sky Italia to be viewed. The service requires the user to have a Skybox HD (distributed by Sky Italia), and a HDTV with HDCP enabled.
- Shackle, Samira (2011-07-15). "Ed Miliband calls for the break-up of the Murdoch Empire". New Statesman. Retrieved 2013-06-28.
- "Sky: Andrea Zappia nuovo ad Sky Italia" (in Italian). ANSA.it. 2011-01-08. Retrieved 2013-06-28.
- Statement on potential acquisition, BSkyB 12 May 2014. Retrieved: 19 June 2014.
- Sky Italia official site (Italian)
- Sky Italia on 21st Century Fox
- disdiresky (Italian) a blogsite giving detailed instructions and open discussion of the difficulties of unsubscribing from Sky Italia.