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Slice (app)

From Wikipedia, the free encyclopedia
Company typePrivate
FounderIlir Sela
Area served
United States

Slice is an online food ordering platform for independent pizzerias.[1][2] It allows pizzeria owners to offer their products to their customers using a mobile-optimized website and their customers can place orders through the Slice app and social media channels.[3][4] The company claims their platform is used by 9,000 pizzerias in 2,500 towns and cities in the US.[5] It also claims to have processed more than $100 million worth of deliveries in 2017 and to have filled a total of over 12 million orders since 2010.[1][6]


Slice was founded in 2010 by Ilir Sela and was originally called MyPizza.[7][8] In July 2016, Slice closed on a $3 million Series A funding round.[9][10] In May 2017, the company raised $15 million led by GGV Capital.[11] In 2020, Slice got more attention due to the COVID-19 pandemic forcing restaurants to shut down and focus on delivery and take out.[12][13][14]


  1. ^ a b Sedacca, Matthew (2018-06-23). "With the Slice App, Local Pizzerias Get a Bigger Piece of the Market". The New York Times. Archived from the original on 2018-08-24. Retrieved 2018-09-15.
  2. ^ Ha, Anthony (2016-11-10). "Slice makes it easy for you to order from your favorite pizzeria". TechCrunch. Archived from the original on 2017-02-05. Retrieved 2018-09-15.
  3. ^ Cawley, Terence (2017-08-29). "Now you can order pizza online from mom-and-pop places you couldn't before". The Boston Globe. Archived from the original on 2018-03-27. Retrieved 2018-09-15.
  4. ^ Fernandez, Frank (2016-10-12). "Ordering Pizza Just Got a Whole Lot Easier". Fox Business. Archived from the original on 2018-02-25. Retrieved 2018-09-15.
  5. ^ Sedacca, Matthew (2018-07-13). "With the Slice app, local pizzerias get a bigger piece of the market". CNBC. Archived from the original on 2018-07-13. Retrieved 2018-09-15.
  6. ^ Feldman, Amy (2018-04-30). "Pizza Unchained: Tech Startup Slice Helps Local Pizzerias Get Online And Fight Back Against Domino's". Forbes. Archived from the original on 2018-09-06. Retrieved 2018-09-15.
  7. ^ Dawson, Gloria (2017-01-30). "Can Mom-and-Pop Pizzerias Be Modernized?". Eater. Archived from the original on 2018-07-26. Retrieved 2018-09-15.
  8. ^ Case, Wesley (2017-09-28). "Slice, a pizza delivery app, arrives in Baltimore". Baltimore Sun. Archived from the original on 2018-04-09. Retrieved 2018-09-15.
  9. ^ Hartmans, Avery (2016-10-13). "This one-person startup that sells pizza is so profitable, the founder has hired over 100 people in less than a year with hardly any investors". Business Insider. Archived from the original on 2018-03-09. Retrieved 2018-09-15.
  10. ^ Novellino, Teresa (2016-10-13). "Slice app helps local pizza joints nationwide take on Domino's Pizza". New York Business Journal. Archived from the original on 2017-05-29. Retrieved 2018-09-14.
  11. ^ Del Rey, Jason (2017-05-17). "Domino's is crushing it online so a startup got $15 million to help pizzerias fight back". Recode. Archived from the original on 2017-06-11. Retrieved 2018-09-15.
  12. ^ McCarthy, Kelly (2021-02-09). "How this pizza app is helping feed shelters and soup kitchens for National Pizza Day". Good Morning America.
  13. ^ Nelson, Dustin (13 February 2021). "Everywhere You Can Get Heart-Shaped Pizzas Today for Valentine's Day". Thrillist.
  14. ^ Ha, Anthony (12 May 2020). "Slice, an online ordering and marketing platform for pizzerias, raises $43M". TechCrunch.