Slice (app)

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FounderIlir Sela
Area served
United States

Slice is an online food ordering platform for independent pizzerias.[1][2][3] It allows pizzeria owners to offer their products to their customers using a mobile-optimized website and their customers can place orders through the Slice app and social media channels.[4][5][6][7] The company claims their platform is used by over 9,000 pizzerias in more than 2,500 towns and cities across all 50 states.[8] The company also claims to have processed more than $100 million worth of deliveries in 2017 and over 12 million orders since 2010.[1][9]


Slice was founded in 2010 by Ilir Sela and was originally called MyPizza.[10][11][12][13] In July 2016, Slice closed on a $3 million Series A funding round.[14][15] In May 2017, the company raised $15 million led by GGV Capital.[16]


  • Inc.'s Best Workplaces 2018[17]
  • MediaPost Appy Awards 2018[18]


  1. ^ a b Sedacca, Matthew (2018-06-23). "With the Slice App, Local Pizzerias Get a Bigger Piece of the Market". New York Times. Archived from the original on 2018-08-24. Retrieved 2018-09-15.
  2. ^ Ha, Anthony (2016-11-10). "Slice makes it easy for you to order from your favorite pizzeria". TechCrunch. Archived from the original on 2017-02-05. Retrieved 2018-09-15.
  3. ^ Bratskeir, Kate (2016-10-14). "Big Pizza is taking over, but here's a way to help the little guys get a piece of the pie". Mic. Retrieved 2018-09-15.
  4. ^ "How Mom-And-Pop Pizzerias Can Tap Into Digital Orders". PYMNTS. 2018-04-04. Retrieved 2018-09-14.
  5. ^ Cawley, Terence (2017-08-29). "Now you can order pizza online from mom-and-pop places you couldn't before - The Boston Globe". Boston Globe. Archived from the original on 2018-03-27. Retrieved 2018-09-15.
  6. ^ Fernandez, Frank (2016-10-12). "Ordering Pizza Just Got a Whole Lot Easier". Fox Business. Archived from the original on 2018-02-25. Retrieved 2018-09-15.
  7. ^ Hinchliffe, Emma (2016-10-13). "This app will let you order actual pizza as conveniently as Domino's". Mashable. Archived from the original on 2017-12-27. Retrieved 2018-09-15.
  8. ^ Sedacca, Matthew (2018-07-13). "With the Slice app, local pizzerias get a bigger piece of the market". CNBC. Archived from the original on 2018-07-13. Retrieved 2018-09-15.
  9. ^ Feldman, Amy (2018-04-30). "Pizza Unchained: Tech Startup Slice Helps Local Pizzerias Get Online And Fight Back Against Domino's". Forbes. Archived from the original on 2018-09-06. Retrieved 2018-09-15.
  10. ^ Dawson, Gloria (2017-01-30). "Can Mom-and-Pop Pizzerias Be Modernized?". Eater. Archived from the original on 2018-07-26. Retrieved 2018-09-15.
  11. ^ Case, Wesley (2017-09-28). "Slice, a pizza delivery app, arrives in Baltimore". Baltimore Sun. Archived from the original on 2018-04-09. Retrieved 2018-09-15.
  12. ^ Hartmans, Avery (2016-11-19). "The 15 hottest New York City startups you need to watch". Business Insider. Archived from the original on 2018-04-28. Retrieved 2018-09-15.
  13. ^ Lechner, Ido (2017-07-12). "How Small-Time Pizzerias Are Using Big Data To Fight Back Against 'Big Pizza'". PSFK. Archived from the original on 2018-10-30. Retrieved 2018-09-15.
  14. ^ Hartmans, Avery (2016-10-13). "This one-person startup that sells pizza is so profitable, the founder has hired over 100 people in less than a year with hardly any investors". Business Insider. Archived from the original on 2018-03-09. Retrieved 2018-09-15.
  15. ^ Novellino, Teresa (2016-10-13). "Slice app helps local pizza joints nationwide take on Domino's Pizza". New York Business Journal. Archived from the original on 2017-05-29. Retrieved 2018-09-14.
  16. ^ Del Rey, Jason (2017-05-17). "Domino's is crushing it online so a startup got $15 million to help pizzerias fight back". Recode. Archived from the original on 2017-06-11. Retrieved 2018-09-15.
  17. ^ "The votes are in, and Slice is one of America's Best Workplaces of 2018!". Retrieved 2018-09-15.
  18. ^ "MediaPost – Appy Awards". Archived from the original on 2018-09-18. Retrieved 2018-09-15.