List of fictional beverages

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Many works of fiction have incorporated into their world the existence of beverages – liquids made for popular consumption - which may create a sense of the world in which the story takes place, and in some cases may serve to advance the plot of the story. These products may be fictional brands which serve as a stand in for brand names, and in that capacity may be a vessel for mockery of the marketing culture associated with brand name products (e.g., Duff Beer from The Simpsons; Buzz Beer from The Drew Carey Show). In science fiction, beverages from alien races may enhance the sense of a futuristic society (e.g. Romulan Ale in Star Trek).[1]

While there are many fictional liquids that can be consumed, fictional liquid medicines and magical potions (such as the liquid that causes Alice to shrink in Alice in Wonderland) may not be widely available for common consumption, or may simply not be described as being used for that purpose, and thus would not be considered "beverages" at all.

Alcoholic or intoxicating beverages[edit]

In literature and print[edit]

Beverage Source Date of
first mention
Description and significance
Moloko Plus (Nadsat for "Milk Plus") A Clockwork Orange 1962 Aka "milk with knives in it"; drunk by the protagonist to get him in the mood for "a bit of the old ultraviolence" [2] In the film, Moloko Plus is milk laced with one of three (possibly illegal) drugs, Vellocet, Synthemesc and Drencrom. Alex and his droogs prefer the version containing Drencrom.

In film[edit]

Beverage Source Date of
first mention
Description and significance
Black Pony Scotch Laura[3] 1944 A bottle of this brand is found in the apartment of the title character (who is understood to have been murdered), leading the detective investigating the crime to develop suspicions based on his belief that she would not drink so cheap a brand. In the stage play of the film, the product is called "Four Horses Scotch".[3]
Elsinore beer Strange Brew 1983 The plot was loosely based on Shakespeare's Hamlet, but the key characters were either stakeholders or employees of the company that made this beer, which was contaminated by an evil mastermind in a plot to control the world.[4][5]

In television[edit]

Beverage Source Date of
first mention
Description and significance
Binge Beer NASULG 1999 Created by the National Association of State Universities and Land-Grant Colleges (NASULG) for a series of television commercials in their anti-drinking campaign.[6]
Buzz Beer The Drew Carey Show May 8, 1996 A mixture of beer and coffee brewed and mixed by the characters in Drew's garage.[7][8] The production and marketing of this product created numerous situations in which the dynamics of the characters played out. In one episode, a product with the same ingredients called Cap-Beer-Cino was made by a competitor.
Duff Beer The Simpsons.[7][9] Consumed by many characters, this beer has been prevalent throughout the series since its introduction in May 1990, and provides a basis for numerous storylines. Variations include Duff Lite, Duff Dry, and Duff Dark. Fudd Beer is sold in competition with Duff Beer, and is reportedly popular in Shelbyville despite having blinded hillbillies.
Flaming Moe
(Flaming Homer)
The Simpsons episode
"Flaming Moe's"[7]
November 21, 1991 Drink invented by Homer Simpson and then co-opted by the Moe the bartender, which becomes wildly popular. It consists of several alcoholic beverages mixed together with children's cough syrup and is set on fire before serving.
Girlie Girl Beer Married... with Children Lead character Al Bundy's favorite beer, and the official beer of his anti-feminist club, NO-MA'AM - that is, until Yoko Ono becomes the brand's official spokesperson.[10]
Glen McKenna scotch How I Met Your Mother episode "Intervention" October 13, 2008 An expensive scotch appearing at various point throughout the series.[11]
Panther Pilsner Beer The Three Stooges short subject,
Three Little Beers;[12]
November 28, 1935 In this short, the Three Stooges work for the beer company that manufactures this product, and end up sending barrels of it rolling through the streets.
Screaming Viking Cheers September 24, 1987[13] This drink is made-up by the bar regulars to boot out the new bartender, Wayne, in favor of keeping Woody. It eventually becomes an actual drink in the real world.[14]
Uncle Jemima's Pure Mash Liquor Saturday Night Live February 5, 2000 In three episodes airing February 5, 2000, March 18, 2000, and May 13, 2000; "Uncle Jemima" (played by Tracy Morgan), is the husband of Aunt Jemima, "the pancake lady", and the creator of the beverage in this commercial parody. The commercial jabs at old-time racial stereotypes perpetuated by products like Aunt Jemima. Uncle Jemima comments that while his wife says "sellin' booze is degradin' to our people", "I always say that black folk ain't exactly swellin' up with pride on account of you flippin' flapjacks".[15]
Vitameatavegamin I Love Lucy episode,
"Lucy Does a TV Commercial"
May 5, 1952[16][17] Lucy schemes to get on Ricky's TV show by appearing in a commercial for this beverage, which is said to contain "vitamins, meat, vegetables and minerals". As Lucy does repeated takes of the commercial and swallows dose after dose, her increasingly tipsy behavior reveals that the product also contains alcohol.

In radio[edit]

Beverage Source Date of
first mention
Description and significance
Shires The Archers 1951[18] Served in The Bull, Ambridge, the village pub in world's longest running soap opera[19] The Archers. A cask beer real ale.[18]
Otter's Crest, Old Monk's Bell, Sailor's Junk, Orbital, Tandoor, Riland's Dark Water, Allison's Amber Double Science May 2008[18] In all episodes fictional real ale is discussed by the errant science teachers. Particularly in episode 3, "4 Extra Premiere".

Miscellaneous[edit]

Beverage Source Date of
first mention
Description and significance
Heisler Beer Various Essentially a placeholder name for a beer, this brand has appeared in many films and television shows.

Non-alcoholic beverages[edit]

In film[edit]

Beverage Source Date of
first mention
Description and significance
Adrenalode[20] Turbo 2013 A potent energy drink promoted by 5-time Indianapolis 500 champ Guy Gagné, Adrenalode contains ingredients such as Phonisirene, Ethylonium, Tauranidrene, Chloriadium, and Tastebadazine which in fine print are "not recommended for ingestion".
Blue milk Star Wars 1977 Blue coloured bantha milk. Bantha is an animal, which lives on planet Tatooine.
Booty Sweat energy drink Tropic Thunder 2008 Part of the multi-pronged product empire of that film's character, Alpa Chino.[21] The drink, like other products, supports the use of Chino as a parody of other rappers or musicians who become multi-product moguls. Chino has a supply of the beverage throughout the film, and plugs it (anachronistically) during the filming of the Vietnam war film-within-a-film.
Botijola Mort & Phil. Mission: Save Earth 2008 An awful beverage that contains no water in its formula. The evil producer of the beverage wants to produce a world drought, so people will be forced to drink his product.
Buzzz Cola Surf II: The End of the Trilogy 1984 A popular soft drink that the film's antagonist, teenage mad scientist Menlo Schwartzer, chemically alters to turn its drinkers into garbage-eating zombie slaves as part of a scheme to rid Southern California of its surfer population.[22] The preferred drink of rebellious youth and mindless drones.
Cadre Cola The Running Man 1987 The sponsor of The Running Man TV game show.
Dark Planet Cola Escape from Planet Earth 2013 A green cola popular on Planet Baab that is somehow 800% sugar and made to promote Scorch Supernova's mission to the Dark Planet.
Fizzy Bubblech You Don't Mess with the Zohan 2008 A soft drink in an unusually shaped bottle popular in Israel.
Slusho! Cloverfield, Star Trek 2008
(earlier in Alias)
As part of the viral marketing campaign, the drink Slusho! has served as a tie-in. The drink had already appeared in producer Abrams' previous creation, the TV series Alias.[23]

Magical/fantasy beverages[edit]

In literature and print[edit]

Beverage Source Date of
first mention
Description and significance
Butterbeer Fictional universe of Harry Potter 1999 Butterbeer is the drink of choice for younger wizards. Harry is first presented with the beverage in Harry Potter and the Prisoner of Azkaban.[24]
Ent-draught The Lord of the Rings An extremely invigorating drink of the tree-like Ents. Characters Merry and Pippin drink this while traveling with the Ents, which results in both characters growing taller.
Getafix's magic potion Asterix The magic potion the druid Getafix makes to give the villagers superhuman strength to fight the Romans.
Lacasa The Road to Oz "A sort of nectar famous in Oz and nicer to drink than soda-water or lemonade."
Nectar and Ambrosia Greek mythology Before
424 BC
In ancient Greek mythology, nectar is drunk by the gods, and ambrosia (αμβροσία, Greek: immortality) is sometimes the food, sometimes the drink, of the gods, often depicted as conferring ageless immortality upon whoever consumes it. Ambrosia was brought to the gods in Olympus by doves (Odyssey xii.62), so may have been thought of in the Homeric tradition as a kind of divine exhalation of the Earth.
Frobscottle The BFG 1982 A drink which tastes of vanilla and, in the BFG's words, "makes you whizzpop".

Fictional beverages later marketed[edit]

Some real-life beverages were created and marketed after appearing as fictional, as is the case with Duff Beer from the TV show The Simpsons. To promote The Simpsons Movie, convenience store 7-Eleven marketed a Duff-branded energy drink.

See also[edit]

References[edit]

  1. ^ Robin Andersen, Jonathan Gray, Battleground: The Media (2008), p. 386.
  2. ^ Toxic substances, semiotic forms: Towards a socio- and textual analysis of altered senses - Semiotica. Volume 2007, Issue 166, Pages 409–426, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, doi:10.1515/SEM.2007.064, August 2007
  3. ^ a b Eugene McNamara, "Laura" as Novel, Film, and Myth (1992), p. 10.
  4. ^ Duane Swierczynski, The Big Book O' Beer: Everything You Ever Wanted to Know About the Greatest Beverage on Earth (2004), p. 182-83.
  5. ^ "Rick Moranis opts out of cartoon take on iconic comic duo Bob and Doug". CKWS. November 3, 2008. And we can't drink Elsinore beer because we don't own that, MGM does. And all these big companies are so litigious and so proprietary that you can't mess ... 
  6. ^ "Anti-Binge Forces Tap 'Beer' Ad". CBS News. 1999. Retrieved 2009-05-11. The ads feature a bottle of the fictional beverage, which is not available in any stores. The National Association of State Universities and Land-Grant Colleges (NASULG), sponsor of the campaign, doesn't intend to sell the fictional beer to college students, but to convince them and their parents that binge drinking is dangerous. 
  7. ^ a b c d McDuffee, Keith (February 5, 2008). "Nine fictional beverages from TV". TV Squad. Retrieved 2009-05-11. 
  8. ^ Barry Nalebuff, Ian Ayres, Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small (2006), p. 168.
  9. ^ Jonathan Gray, Watching with The Simpsons: television, parody, and intertextuality (2006), p. 80.
  10. ^ "Married... with Children" And Bingo Was Her Game-O, IMDB (1995).
  11. ^ Kara Newman, "Good Riddance, Glen McKenna: I'll miss How I Met Your Mother, but I won’t miss its stupid fake Scotch", Slate.com (March 16, 2014).
  12. ^ Robert Kurson, The Official Three Stooges Encyclopedia (1999).
  13. ^ Bjorklund, Dennis A. Toasting Cheers: An Episode Guide, 1982–1993. Jefferson, NC: McFarland & Co, 1997. 332. Google Books. Web. 21 May 2012. ISBN 978-0-89950-962-4.
  14. ^ Silverstein, Clara. "Cheers". The Boston Chef's Table. Guilford, CO: The Globe Pequot Press, 2008. Google Books. Web. 20 May 2012.
  15. ^ Script of SNL commercial.
  16. ^ Michael Karol, Lucy A to Z (2004), p. 197,
  17. ^ Karin Adir, The Great Clowns of American Television (2001), p. 12.
  18. ^ a b c "Liquid assets: Shires". Telegraph Media Group Limited. Retrieved 2012-10-20.  Cite error: Invalid <ref> tag; name "assets" defined multiple times with different content (see the help page).
  19. ^ The Archers airs 15,000th episode, BBC News, 2012-10-20
  20. ^ Adrenalode - Feed the Speed
  21. ^ a b "Booty Sweat". Paramount Pictures. Retrieved 2009-05-11. 
  22. ^ "Surf II > Overview". AllMovie. 
  23. ^ Silas Lesnick (2007-12-14). "Cloverfield Director Matt Reeves". IESB. Retrieved 2007-12-22. One of the weirdest aspects of the advertising has been the Slusho tie-in. It was also later referenced in the beginning bar scene during the 2009 film Star Trek, as it too was directed by Abrams. 
  24. ^ http://www.avclub.com/article/raise-butterbeer-harry-potter-most-underrated-hit--245402
  25. ^ "Brawndo". Twentieth Century Fox as Omni Consumer Products. Retrieved 2009-05-11. 
  26. ^ "Energy Drink Puts Hair on Your Breath". National Public Radio. January 17, 2008. Retrieved 2009-05-11. Brawndo started out as a fictional beverage in Idiocracy. Now James Kirby has turned it into a real energy drink ...