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Industry Betting and gaming
Founded 2008
Founder Jason Trost and Hunter Morris
Headquarters London

Smarkets is a betting exchange, founded in 2008 by Americans Jason Trost and Hunter Morris. It has offices in central London[1] and Malta, and markets itself as the more "advanced trading platform" alternative to its larger rival, Betfair. Smarkets is backed by a consortium of European investors, including former chairman Stefan Glaenzer,[2] Passion Capital and Deutsche Telekom.[3]

As a trading platform, all betting is peer-to-peer rather than against a bookmaker; Smarkets allows traders to agree odds between themselves. Establishing a reputation for its political betting,[4][5][6][7] Smarkets also offers betting on sports, current affairs and popular culture.

Smarkets has been listed as one of 10 European startups to watch by the Wall Street Journal,[8] and in 2012 was named in the Startups 100 awards as one of the UK's most innovative, inspiring and groundbreaking new companies.[9]

In April 2015, Smarkets announced that they have handled over 1 billion pounds worth of trades[10] and that figure passed the 3 billion mark[11] in 2016 after the company filed its first audited annual report.[12]

Smarkets became Queens Park Rangers' Global Betting Partner[13] in August 2015 and upgraded its sponsorship of the football team to front-of-shirt[14] in June 2016.

External links[edit]


  1. ^ Divya Rao (2016-10-03). "Coolest Offices 2016 Edition – London Vs. The Rest Of The UK". Adzuna. Retrieved 2016-10-19. 
  2. ^ O’Hear, Steve (2010-10-25). "With Betfair's pending IPO, Smarkets sees £1m traded on its social 'betting exchange'". Techcrunch EU. Retrieved 2010-12-10. 
  3. ^ O’Hear, Steve (2013-02-05). "Deutsche Telekom's T-Venture Takes A Punt On P2P Betting Exchange Smarkets, Leads $2.3M Funding Round". The Next Web. Retrieved 2013-05-02. 
  4. ^ Donata Huggins (2010-10-07). "The surest bet for business success". City AM. London. p. 30. Retrieved 2010-03-14. 
  5. ^ "Diary:Ken Backs out of Press gang". The Independent. 2011-01-28. Retrieved 2011-03-14. 
  6. ^ Hasan, Mehdi (21 February 2011). "Gove's reverse Midas touch- everything he touches turns to dust". New Statesman: 16. Retrieved 2011-03-14. 
  7. ^ Francesca Washtell (2016-10-10). "Donald fails to trump Hillary as Clinton storms ahead in betting polls". City AM. London. Retrieved 2016-10-19. 
  8. ^ Yiannopaulus, Milo (2010-12-08). "Out of the Starting blocks". Wall Street Journal Europe. Retrieved 2010-12-10. 
  9. ^ "Startups 100 2012 - Smarkets". Retrieved 2012-07-13. 
  10. ^ Yiannopaulus, Milo (2015-04-20). "Smarkets reaches 1B pound milestone". Marketwatch. Retrieved 2016-03-01. 
  11. ^ Sam Shead (2016-09-11). "London betting startup Smarkets grew profits by 1500% last year as £1 billion was traded on its exchange". Business Insider. Retrieved 2016-10-19. 
  12. ^ Francesca Washtell (2016-10-03). "Betting exchange Smarkets reports whopping 1,500 per cent profit rise". City AM. London. Retrieved 2016-10-19. 
  13. ^ "QPR welcome Smarkets on board". 2015-08-07. Retrieved 2016-07-22. 
  14. ^ "Smarkets confirmed as new shirt sponsors". 2016-06-07. Retrieved 2016-07-22.