Smart Alliance

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Smart Alliance
Abbreviation SA
Formation 2011
Type NGO
Purpose collaborate on content, sales and marketing, and technology in television
Headquarters Singapore
Region served
Southeast Asia
ABS-CBN Corporation (Philippines)
BBTV 7 (Thailand)
International Media Corporation (Vietnam)
MediaCorp (Singapore)
Media Nusantara Citra (Indonesia)
Media Prima (Malaysia)
Official language
English and primary Southeast Asian languages
Chairman of the Steering Committee
Lucas Chow
Main organ
Steering Committee
Parent organization

Smart Alliance is an alliance of Southeast Asian television broadcasting companies.


On September 2011, six Southeast Asian television broadcasting companies forged an alliance to cooperate along three areas — content, sales and marketing, and technology — and capitalise on the economies of scale and combined market that the region can offer. They signed a Memorandum of Understanding to form the Smart Alliance.

Key People[edit]

Steering Committee[edit]

Content Work Group[edit]

  • Leader
    • Doreen Neo
  • Members
    • Linggit Tan
    • Sharon Loh
    • Farisha Pawanteh
    • Rudy Ramawy

Sales & Marketing Work Group[edit]

  • Leader
    • Irene Lim
  • Members
    • Luis Paolo Pineda
    • Sapna Angural
    • Shareen Ooi
    • Kanti Imansyah

Technology Work Group[edit]

  • Leader
    • Yeo Kim Pow
  • Members
    • Raul Bulaong
    • Tan Kwong Meng
    • Agus Mulyanto