Smart Communications

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Smart Communications Inc.
Wholly owned subsidiary of PLDT
Industry Communications Services
Founded Manila, Philippines (1991)
Headquarters 6799 Ayala Avenue, Makati City, Philippines
Key people
Manuel V. Pangilinan, Chairman
Napoleon L. Nazareno, President and CEO
Products Broadband Services
Cellular Telephony
Revenue IncreasePHP 93.4 billion (Increase11%)
($2.12 billion) (2007)
IncreasePHP 30.7 billion (Increase1%)
($700.6 million) (2007)
Parent Philippine Long Distance Telephone Company
Slogan Live More

Smart Communications is a wholly owned mobile phone and Internet service subsidiary of PLDT.[1] It is also known for introducing the world's first electronic prepaid reloading service.

As of May 2014, combined subscriber base of Smart, Talk 'n Text and Sun Cellular reached 70.7 million customers.

Smart introduced the first 4G Service in the Philippines.[2] It also provides 2G, 3G, 3.5G HSPA+, 4G LTE services, WiMax, and an SMS-based money remittance system.[3] Smart has 10,509 operating cell sites, 13,149 cellular/mobile broadband base stations, and 2,806 fixed wireless broadband-enabled base stations.[4]


Anticipating the liberalization of the telecommunications industry in the Philippines in 1992, Smart (then named Smart Information Technology, Inc.) was organized in January 24, 1991 by a group of Filipino investors led by Orlando B. Vea and David T. Fernando.

The Company obtained its congressional franchise in April 1992 and was granted a provisional authority to operate a mobile cellular service in May 1993. In December 1993, Smart commenced commercial operations of its cellular service.

By then, Smart had drawn in partners. These were: First Pacific, a Hong Kong-based conglomerate through its Philippine flagship Metro Pacific Investments Corporation and Nippon Telegraph and Telephone of Japan (NTT).

In compliance with the government’s telecommunications program, Smart established a local exchange service in the cities and provinces assigned to it under the “service area scheme.” The Company also obtained licenses to provide international gateway, paging and inter-carrier transmission services. [5]

On March 24, 2000, PLDT completed its share-swap acquisition of Smart, making Smart a 100%-owned PLDT subsidiary.

Smart Communications became a member of Conexus Mobile Alliance for international roaming since December 2006.[6]


Radio Frequency Summary[edit]

Frequencies used by Smart Communications
Frequency Protocol Class
900 MHz
1800 MHz
850 MHz
2100 MHz
850 MHz
1800 MHz
2100 MHz


Year Slogan
2001–June 2006 SMART: Simply Amazing!
November 2004–August 2005 I Love SMART
July 2006–August 2007 Dahil SMART Tayo
August 2007–March 2008 The Power to Lead
April–October 2011 Let's Make Life Extraordinary
October 2011–March 2012 In an ever-changing world, We lead you to a bold, new future.
March 2012–present SMART: Live More

See also[edit]


  1. ^ Sullivan, Nicholas P. (2007). You Can Hear Me Now: How Microloans and Cell Phones are Connecting the World's Poor To the Global Economy. John Wiley & Sons. p. 123. ISBN 9780787994631. 
  2. ^ "Smart to Launch First 4G Service in the Philippines This Weekend". TechinAsia. August 21, 2012. Retrieved 2014-06-07. 
  3. ^ "Smart's phone-based remittance system in the Philippines". Global Economic Prospects 2006: Economic Implications of Remittances and Migration. World Bank Publications. 2006. p. 150. ISBN 9780821363454. 
  4. ^ "Corporate Profile - Smart Communications". Retrieved 2014-06-07. 
  5. ^ "About Smart Communication". June 14, 2010. Retrieved 2014-06-07. 
  6. ^
  7. ^ a b c d e f g h i j k l m n "PLDT General Information Sheet" (PDF) (Press release). 8 May 2013. Retrieved 19 June 2013. 

External links[edit]