Smarties (tablet candy)
|Owner||Smarties Candy Company|
In the United States, Smarties are a type of tablet candy produced by Smarties Candy Company, formerly known as Ce De Candy Inc., since 1949. Smarties are produced in factories in both Union Township, New Jersey, and Newmarket, Ontario. The candies distributed in Canada are marketed as Rockets, to avoid confusion with internationally distributed Nestlé Smarties. The New Jersey factory produces approximately 1 billion rolls of Smarties annually, with the company producing over 2.5 billion of them total in a year.
One individual candy is a biconcave disc in shape, with a diameter of roughly 1 cm and a height of roughly 4 mm. Larger ones have a diameter of 2.5 cm and are about 6 mm thick. Smarties come in combinations of colors within their wrapped rolls; these include white and pastel shades of yellow, pink, orange, purple, and green. Each color's flavor is different. They are usually packaged as a roll of 15 candies. Smarties candies are peanut-free, gluten-free, fat-free and dairy-free. All Smarties candies are free of animal products and are thus suitable for vegans.
After World War I, the Dee family bought pellet machines and repurposed them to make candy. This gave the candy its resemblance to tablet-style pills in shape and texture. When sugar prices spiked in the 1970s, Ce De Candy switched from sucrose to dextrose. In the 1990s, the Dee family purchased the website smarties.com.
In 2004, Ce De Candy Co., Inc., in conjunction with Rock The Vote, manufactured 500,000 special edition Smarties with "Rock the Vote" on the wrapper. A 3.5-ounce Theater box was released in 2009, with a retro look on the boxes. In 2011, Ce De Candy Company, Inc. changed its name to Smarties Candy Company. In August 2011, amid customer inquiries about the candy being vegan, co-owner of the company, Liz Dee, who was vegan, confirmed that Smarties were vegan.
Each package contains an assortment of pastel colors, including white, yellow, pink, green, purple, and orange. The flavor of each color is as follows; white is orange cream, yellow is pineapple, pink is cherry, green is strawberry, purple is grape, and orange is orange. Smarties Candy Company also produces "X-treme sour" and "tropical" varieties of Smarties as well as lollipops in three sizes. In October 2015, the company launched Smarties 'n creme, which are quarter-sized candy tablets with smartie flavor on one side and cream flavor on the other.
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- Kristen Ryan (Fall 2014). "Get Smarties!". Matters Magazine. Retrieved April 13, 2015.
- Turcsik, Richard (1 February 2005). "Targeting the sweet tooth: creative use of the category's impulse nature can help speed up supermarkets' slowing candy sales. So can getting new products in front of consumers quickly.". 71 (2). pp. 1094–1088.
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