Smarties (tablet candy)
|Owner||Smarties Candy Company|
In the United States, Smarties are a type of tablet candy produced by Smarties Candy Company, formerly known as Ce De Candy Inc., since 1949. Smarties are produced in factories in both Union Township, New Jersey, and Newmarket, Ontario. The candies distributed in Canada are marketed as Rockets, to avoid confusion with Nestlé's Smarties. The New Jersey factory produces approximately 1 billion rolls of Smarties annually, and in total the company produces over 2.5 billion in a year.
One individual candy is a biconcave disc in shape, with a diameter of roughly 1 cm (0.39 in) and a height of roughly 4 mm (0.16 in). Larger ones have a diameter of 2.5 cm (0.98 in) and are about 6 mm (0.24 in) thick. Smarties come in combinations of colors within their wrapped rolls; these include white and pastel shades of yellow, pink, orange, purple, and green. Each color's flavor is different. They are usually packaged as a roll of 15 candies. Smarties candies are peanut-free, gluten-free, fat-free and dairy-free. All Smarties candies are free of animal products and therefore vegan.
After World War II, the Dee family bought pellet machines and repurposed them to make candy. This gave the candy its resemblance to tablet-style pills in shape and texture. When sugar prices spiked in the 1970s, Ce De Candy switched from sucrose to dextrose. Smarties Candy Company is owned and operated by three generations of the Dee family. On January 10, 1949, Edward Dee brought his family from England to New Jersey. Equipped with only two machines in a rented facility, he succeeded in founding Ce De Candy, Inc., makers of Smarties®, America’s favorite candy wafer roll.  In the 1990s, the Dee family purchased the website smarties.com.
In 2004, Ce De Candy Co., Inc., in conjunction with Rock The Vote, manufactured 500,000 special edition Smarties with "Rock the Vote" on the wrapper. A 3.5-ounce Theater box was released in 2009, with a retro look on the boxes. In 2011, Ce De Candy Company, Inc. changed its name to Smarties Candy Company. In August 2011, the company confirmed that Smarties were vegan.
The Smarties Candy Company operates two factories that produce smarties 24 hours a day for five days a week, amounting to over 70,000 pounds (around 32,000 kilograms) per day. After mixing the dry ingredients they are pressed into tablets and then stacked and rolled into a Smarties wrapper for packaging.
The ingredients in Smarties candies are dextrose, citric acid, calcium stearate, natural and artificial flavors, and colors. There are 25 calories and 6.9 grams of sugar in a roll of Smarties.
White: orange cream
Smarties Candy Company also produces "X-treme sour" and "tropical" varieties of Smarties as well as lollipops in three sizes. In October 2015, the company launched Smarties 'n Creme, which are quarter-sized candy tablets with smartie flavor on one side and cream flavor on the other.
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- https://www.smarties.com/our-story/%7Ctitle=Our Story|accessdate=2020-08-14}}
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- Kristen Ryan (Fall 2014). "Get Smarties!". Matters Magazine. Retrieved April 13, 2015.
- Turcsik, Richard (1 February 2005). "Targeting the sweet tooth: creative use of the category's impulse nature can help speed up supermarkets' slowing candy sales. So can getting new products in front of consumers quickly". 71 (2). pp. 1094–1088.
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