Smeg (appliances)

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Smeg Group S.p.A.
Private
IndustryHome appliances
FoundedGuastalla, Italy, 1948; 72 years ago (1948)
FounderVittorio Bertazzoni
Headquarters
Guastalla, Italy
Area served
Worldwide
Key people
Vittorio Bertazzoni, Roberto Bertazzoni, current Chairman
ProductsHome appliances
SubsidiariesLa Pavoni

Smeg S.p.A. (stylized as smeg as its trade mark, or SMEG on its products) is an Italian manufacturer of domestic appliances. Vittorio Bertazzoni founded the company in 1948 in the town of Guastalla, Reggio Emilia, Italy. The name is an acronym for Smalterie Metallurgiche Emiliane Guastalla ("Emilian metallurgical enamel works of Guastalla").

The company remains in the private ownership of the Bertazzoni family with its headquarters still in Guastalla. Smeg is best known for its FAB range of 1950s-style, retro refrigerators that have curved corners. The company also manufactures dishwashers (freestanding - available in FAB style, semi-integrated and fully integrated), washing machines, ovens, microwaves, cooktops, freestanding cookers, rangehoods, refrigeration, wine cabinets, in-built coffee machines and small domestic appliances.[citation needed]

History[edit]

Vittorio Bertazzoni Snr founded Smeg in 1948. The company originally specialised in enamelling and metalwork. It soon began to produce cooking appliances. "Elisabeth", launched in 1956, was one of the first gas ranges to include automatic ignition, safety valves in the oven and a cooking programmer.

In the 1960s, the washing range was introduced with the production of the first Smeg dishwashers, which soon led to a world premiere in 1970: the first 60 cm wide dishwashers with capacity for 14 place settings. Hobs and ovens were then designed and produced from the mid 1970s and, during the 1990s, Smeg completed its product range with the introduction of sinks and hoods after buying Apell, an Italian manufacturer of extractor hoods, sinks and taps based in Ancona. In the 2019 Smeg took control of "La Pavoni", a historic manufacturer of coffee machines, based in San Giuliano Milanese.

Other activities[edit]

Having started in the residential sector, Smeg later entered the commercial market. Smeg Food Service manufactures appliances for the hotel, restaurant and catering market and Smeg Instruments supplies disinfection equipment to hospitals and dental surgeries.

Business[edit]

The design and manufacture of Smeg appliances is concentrated in four factories based in Northern Italy, each specialising in a specific type of appliance. Smeg has subsidiaries worldwide, overseas offices and an extensive sales network. Smeg has developed a product collection in collaboration with architects and designers, including Guido Canali (who also designed the company headquarters in Guastalla), Mario Bellini, Renzo Piano, Marc Newson and deepdesign.

FAB retro-style appliances[edit]

Refrigerator with a retro style

In 1997, Smeg released their retro-style refrigerators. Produced in several colours, the FAB28 bore the distinctive SMEG lettering, deep curved doors and a chunky handle evocative of the 1950s.

Fridge-freezer versions followed and colour options expanded to include pink, yellow, orange and lime plus special editions, including a Union Jack door.

In 2014, Smeg extended the FAB 50s style range further, with a collection of small domestic appliances such as toasters and kettles.

Awards[edit]

  • 2010: Good Design Award granted by the Chicago Athenaeum, Museum of Architecture and Design and the European Centre for Architecture, Art, Design and Urban Studies, for their FP610SG oven and the P755SBL hob from the innovative Newson product line.[1]

See also[edit]

References[edit]

  1. ^ "Good Design Awards". Chi-athenaeum.org. Archived from the original on 2002-08-11. Retrieved 2014-02-15.