American Outdoor Brands Corporation

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American Outdoor Brands Corporation
Formerly called
Smith & Wesson Holding Corporation
Industry Firearms, Defence
Founded February 15, 2002; 15 years ago (2002-02-15)
Headquarters Springfield, Hampden, Massachusetts, United States
Area served
Key people
James Debney (CEO and President)
Products Firearms, Ammunitions, Accessories, Optoelectronics
Subsidiaries Smith & Wesson
Battenfeld Technologies
Crimson Trace

American Outdoor Brands Corporation is an American firearms, outdoor sports and recreation products manufacturer holding company which holded direct or indirect participation in 18 brands, principally firearms manufacturer Smith & Wesson.[1]

The decision to rebrand from Smith & Wesson Holding Corporation to American Outdoor Brands Corporation was made in 2016, and took effect January 3, 2017.[2]


  1. ^ American Outdoor Brands Corporation. "Our Brands - American Outdoor Brands". Retrieved January 21, 2017. 
  2. ^ "American Outdoor Brands Corporation Completes Holding Company Name Change and Commences Trading Under NASDAQ Symbol "AOBC"" (Press release). American Outdoor Brands Corporation. 2017-01-03. Retrieved 2017-02-14. 

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