The current logo, in use since 2000
|Founded||23 December 1986|
Claremorris, County Mayo, Ireland
Number of locations
Smyths Toys Superstores is an Irish multinational chain provider of children's toys and entertainment products with over 200 shops throughout Ireland and the UK, Germany, Switzerland and Austria which are owned by the Smyth family.
Group revenues for 2019 are on course to be close to €1.4bn.
The company is run by four brothers, Tony, Padraig, Liam and Thomas Smyth. The company was founded in Claremorris, County Mayo on 23 December 1986 . Smyths is Ireland's largest toy retailer. The Globe Retail Park in Naas, Ireland was subject to a fire on 27 July 2016 that destroyed one of the shop's stockrooms, causing the shop to temporarily close, with operations being moved until repairs could be made.
Expansion to central Europe
Stores and subsidiaries
- "Meet the Smyths, the Mayo family turning toy retailing into child's play".
- "Smyths Toys now the most successful Irish retailer abroad". Dublin. 22 October 2019. Retrieved 23 October 2019.
- "Smyths Toys Unlimited Company | Irish Legal & Business Services Company & Director Check". Solocheck. Retrieved 6 June 2017.
- "Toy mega store for Rayleigh Weir", Essex Echo, 13 September 2008
- Heneghan, Tomás (27 July 2016). "Smyths toy store evacuated after blaze". Irish Independent.
- Pownall, Sylvia (25 August 2016). "Shoppers queue outside Irish toy store from 1am for these MASSIVE bargains". Irish Mirror.
- "Smyths Toys to buy Toys R Us in Germany, Austria and Switzerland". Irish Times. 21 April 2018. Retrieved 23 April 2018.
- Kurth, Luke (12 January 2019). "ToysRUs wird zu Smyth Toys: Die ersten Filialen tragen neue Namen". Stone Wars (in German). Retrieved 27 June 2019.
- "Smyths Toys sees UK profits soar 70pc - Independent.ie".
- Deegan, Gordon (17 September 2018). "Smyths Toys' UK sales top half-billion mark for first time". Irish Independent. Retrieved 27 June 2019.
- "SMYTHS TOYS UK LIMITED - Overview". Companies House. Retrieved 27 June 2019.