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SnackWell's is a United States food brand. Introduced in 1992, its products used to include fat-free cookies of a variety of flavors including creme, shortbread, and devil's food cake. Previously a Nabisco brand, it was later sold to Back to Nature Foods.
SnackWell's products were marketed as fat-free and thus healthier snacks, as the U.S. dietary guidelines of the early 1990s advocated a reduction in the consumption of fats. In an ironic and unintended consequence, SnackWell's higher carbohydrate count was later cited as a likely contributor to the obesity epidemic of the 1990s and beyond. 
The Snackwell Effect was named for the tendency to consume greater quantities of an item or service deemed morally superior, such as a putatively healthier cookie, or more energy-efficient lighting.
Back to Nature
In August 2017, it was reported that B&G Foods Inc. had agreed to buy SnackWells cookies and Back to Nature granola for $162.5 million. As of May 2019, SnackWells Devil's Food Cookie Cakes are no longer "fat free" as they now contain 3 grams of fat per serving and they are advertised as having an improved formula, even though the universal consensus is that they're far inferior to the original recipe. 
- "Did the Low-Fat Era Make Us Fat?". PBS Frontline. 2004-04-08. Retrieved 2016-02-20.
- Hinkley, David (2012-05-20). "Celebrating the life of 'Mr. Oreo'". New York Daily News. Retrieved 2012-06-02.
- Gasparro, Annie (August 20, 2017), B&G Foods Gobbles Up SnackWell, Back to Nature Brands, New York City, New York, United States: Wall Street Journal, retrieved August 21, 2017
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