From Wikipedia, the free encyclopedia
  (Redirected from SnackWells)
Jump to navigation Jump to search
Snackwell's Devils Food cookies

SnackWell's is a United States food brand. Introduced in 1992, its products used to include fat-free cookies of a variety of flavors including creme, shortbread, and devil's food cake. Previously a Nabisco brand, it was later sold to Back to Nature Foods.


Under Nabisco[edit]

SnackWell's products were marketed as fat-free and thus healthier snacks, as the U.S. dietary guidelines of the early 1990s advocated a reduction in the consumption of fats. In an ironic and unintended consequence, SnackWell's higher carbohydrate count was later cited as a likely contributor to the obesity epidemic of the 1990s and beyond. [1]

The Snackwell Effect was named for the tendency to consume greater quantities of an item or service deemed morally superior, such as a putatively healthier cookie, or more energy-efficient lighting.

SnackWells were developed by Nabisco's principal food scientist, Sam Porcello.[2]

Back to Nature[edit]

SnackWell's branded products are now made by Back to Nature Foods in Naples, Florida. In Canada, SnackWell's potato chips and crackers are available.[citation needed]

In August 2017, it was reported that B&G Foods Inc. had agreed to buy SnackWells cookies and Back to Nature granola for $162.5 million. As of May 2019, SnackWells Devil's Food Cookie Cakes are no longer "fat free" as they now contain 3 grams of fat per serving and they are advertised as having an improved formula, even though the universal consensus is that they're far inferior to the original recipe. [3]

See also[edit]


  1. ^ "Did the Low-Fat Era Make Us Fat?". PBS Frontline. 2004-04-08. Retrieved 2016-02-20.
  2. ^ Hinkley, David (2012-05-20). "Celebrating the life of 'Mr. Oreo'". New York Daily News. Retrieved 2012-06-02.
  3. ^ Gasparro, Annie (August 20, 2017), B&G Foods Gobbles Up SnackWell, Back to Nature Brands, New York City, New York, United States: Wall Street Journal, retrieved August 21, 2017

External links[edit]