Snackwell effect

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Snackwell effect is a phenomenon that states that dieters will eat more low-calorie cookies, such as SnackWells, than they otherwise would for normal cookies.[1][2]

The term is also used for similar effects in other settings, such as energy consumption, where it is termed the 'rebound effect'. For example, according to a 2008 study, people with energy efficient washing machines wash more clothes.[3][4] People with energy efficient lights leave them on longer, and lose 5-12% of the expected energy savings of 80%.[5]

See also[edit]

References[edit]

  1. ^ "One reason I've suggested is what called the SnackWell's Phenomenon: By giving a free pass to good nutrients, people go there and eat a lot more food. If one SnackWell's is okay because it's low-fat, a whole box is probably better." -- Food writer Michael Pollan in his Otis Lecture at Bates College, Oct. 27, 2008.
  2. ^ http://news.consumerreports.org/home/2009/04/snackwell-effect-energy-use-consumer-reports-appliance-reviews-aceee-shelton-group-xeros-washing-mac.html
  3. ^ Lucas W. Davis: 'Durable Goods and Residential Demand for Energy and Water: Evidence from a Field Trial'. The RAND Journal of Economics Vol. 39, No. 2 (Summer 2008), pp. 530-546. http://www.jstor.org/stable/25474381
  4. ^ http://www.fypower.org/news/?p=6625
  5. ^ http://www.usatoday.com/money/industries/energy/2009-03-22-energysavings_N.htm