Snow Brand Milk Products

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Snow Brand headquarters in Shinjuku, Tokyo

Snow Brand Milk Products Co., Ltd. (雪印乳業株式会社?, Yukijirushi Nyūgyō Kabushiki-gaisha, TYO: 2262) is one of the largest dairy companies in Japan.[1][2]

In 2000, more than 14,000 people got sick from old milk sold by Snow Brand contaminated with the staphylococcus aureus bacteria, the worst case of food poisoning in Japan.[3][4][5][6][7] A criminal probe into the company led to some senior managers being charged with professional negligence.[5][8] Two were convicted, and were given suspended sentences.[9] The company was criticized for failing to recall their product quickly.[1][10]

In January, 2003, the company merged with two farm organizations, the National Federation of Agricultural Cooperative Associations and the National Federation of Dairy Cooperative Associations as the Nippon Milk Community Co. and eventually to rebranded as the "Megmilk Snow Brand Company, Limited (雪印メグミルク株式会社?, Yukijirushi Megumiruku Kabushiki-gaisha)".[11]


  1. ^ a b Haig, Matt (2005). "5.44 Snow Brand milk products". Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. Kogan Page. pp. 114–116. ISBN 0-7494-4433-9. Retrieved 2009-03-06. 
  2. ^ Yamaguchi, Mari (2000-08-30). "Japan Concerned Over Food Safety". Washington Post / AP. Retrieved 2009-03-06. 
  3. ^ "Snow low-fat milk makes over 1,500 sick in Kansai". Japan Times. 2000-07-01. Retrieved 2012-04-16. 
  4. ^ "Snow lied after milk-poisoning case". Japan Times. 2000-07-05. Retrieved 2012-04-16. 
  5. ^ a b "Snow Brand faces criminal probe over tainted milk". Japan Times. 2000-07-13. Retrieved 2012-04-16. 
  6. ^ "Snow Brand victims top 14,700". Japan Times. 2000-07-22. Retrieved 2012-04-16. 
  7. ^ "Snow Brand coverup suspected in food poisonings". Japan Times. 2000-08-25. Retrieved 2012-04-16. 
  8. ^ "Snow Brand to dispute link to death". Japan Times. 2001-12-13. Retrieved 2012-04-16. 
  9. ^ "Snow Brand employees handed suspended terms for poisoning". Japan Times. 2003-05-28. Retrieved 2012-04-16. 
  10. ^ Doeg, Colin (2005). "17.4 The scandal the sucked in an industry". Crisis Management in the Food and Drinks Industry: A Practical Approach (2, illustrated, revised ed.). Springer. pp. 186, 188. ISBN 0-387-23382-2. Retrieved 2009-03-06. 
  11. ^ "Snow's successor hopes red cartons gain consumers' blessing". Japan Times. 2003-01-21. Retrieved 2012-04-16. 

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