So, What's Your Price?

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So, What's Your Price?
So, What's Your Price?.jpg
Directed byOlallo Rubio
Produced byAntonio Reyes
Lynn Fainchtein
Written byOlallo Rubio
Music byJavier Umpierrez
CinematographyJose Casillas
Edited byOlallo Rubio
Erich Martino
Alexis Navarrete
Distributed byFilm House
Release date
  • May 18, 2007 (2007-05-18)
Running time
98 minutes
United States

So, What's Your Price? (Spanish: ¿Y tú cuánto cuestas?) is a 2007 documentary directed by Olallo Rubio about media, power, and the consumer culture in Mexico and United States. It debuted in Mexico on May 18, 2007, and had several screenings on the United States, the DVD version was released on October 16, 2007.


Originally, the idea was that Olallo Rubio direct a documentary, so it could be sold as a straight to DVD film, while the money earned would go to the finance of This Is Not A Movie, another project of Olallo. Eventually, the project got bigger and it was called So, What's Your Price, using the budget of $100,000. The film was shot in the streets of New York and Mexico City. The film was first screened at a film festival in Guadalajara. In April 2007, it was announced that the film was going to be released May 18, 2007 in Mexico City. The film enjoyed positive reviews, so it was released in different places in Mexico. In July 2007, it was screened in New York with very positive reviews, and in October 2007 it was released on DVD.


The film is about the differences between the United States and Mexico, with different opinions by people on the street, or sellers. It talks about drugs, money, the human body, the price of living, and how people see each other.


On October 16, 2007 the DVD was released in a 2 disc special edition, with several extras, which included, two audio commentaries by the director, one in Spanish and one in English, the making of documentary called A Film For Sale, a podcast that includes fragments of interviews on the radio with the director, an interview with Stephen A. Bezruchka, the trailers, and a photo gallery.

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