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So.cl (pronounced "social") was a social networking service and social search engine operated by Microsoft FUSE Labs. Microsoft FUSE Labs announced on March 7, 2017 that it would be closing down So.cl on March 15, 2017.
So.cl appears similar to Google+ and borrows concepts from Facebook, Twitter and Pinterest. It occupies a niche role and is intended to augment rather than replace these services. Users are able to post a collage of pictures pertaining to a specific topic and share it with friends or "followers". Users are also able to post visual comments under these posts by sending "riffs". Riffs are a separate collage of graphic media that relate to the topic of the post. By using riffs, users are able to communicate with other users with media that are related to the interests.
Users can follow other users or categorical interest pages. Users can share content they view on the Internet with other users by installing the So.cl's Bookmarklet application which adds a “Share on So.cl” button to the browser's bookmark bar.
- Video Parties
- Following interests
Topic pages can be subscribed to populate the user's interest feeds.
So.cl launched in December 2011 and was first available through a partnership to students of the University of Washington, Syracuse University, and New York University. While still experimental, the site opened up to all users on 20 May 2012. The web address is a domain hack using the .cl top level domain.
Socl was released as a public beta on 4 December 2012. The announcement was made by a post by Microsoft Research's FuSE Lab on their website. The release came with a completely redesigned interface.
- Alexa.com (28 May 2012). "Socl site statistics". Alexa Internet, Inc. Retrieved 28 May 2012.
- Sean Ludwig (20 May 2012). "Microsoft silently launches social networking site So.cl". Washington Post via Venturebeat. Retrieved 28 May 2012.
- Ian Paul (21 May 2012). "Microsoft's So.cl: A Brief Tour". PC World. Retrieved 28 May 2012.
- John Ribeiro (21 May 2012). "Microsoft's social networking site So.cl now open to all users". InfoWorld. Retrieved 28 May 2012.
- "Microsoft using So.cl domain hack for private beta of its new social network". Fusible.com. 12 December 2011. Retrieved 7 February 2016.
- "Good morning - It's a big day for us!". Microsoft Research FuSE Labs. Retrieved 5 December 2012.