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So.cl (pronounced "social") was a social networking service and social search engine operated by Microsoft FUSE Labs. Microsoft FUSE Labs announced on March 7, 2017 that it would be closing down So.cl on March 15, 2017.
So.cl appeared similar to Google+ and borrows concepts from Facebook, Twitter and Pinterest. It occupied a niche role and was intended to augment rather than replace those services. Users were able to post a collage of pictures pertaining to a specific topic and share it with friends or "followers". Users were also able to post visual comments under these posts by sending "riffs". Riffs were a separate collage of graphic media that relate to the topic of the post. By using riffs, users were able to communicate with other users with media that was related to their interests.
Users could follow other users or categorical interest pages. Users could share content they viewed on the Internet with other users by installing the So.cl's Bookmarklet application which added a “Share on So.cl” button to the browser's bookmark bar.
- Video Parties
- Following interests
Users could subscribe to Topic pages in order to populate their interest feeds.
So.cl launched in December 2011 and was first available through a partnership to students of the University of Washington, Syracuse University, and New York University. While still experimental, the site opened up to all users on 20 May 2012. The web address is a domain hack using the .cl top level domain.
Socl was released as a public beta on 4 December 2012. The announcement was made by a post by Microsoft Research's FuSE Lab on their website. The release came with a completely redesigned interface.
- Alexa.com (28 May 2012). "Socl site statistics". Alexa Internet, Inc. Retrieved 28 May 2012.
- Sean Ludwig (20 May 2012). "Microsoft silently launches social networking site So.cl". Washington Post via Venturebeat. Retrieved 28 May 2012.
- Ian Paul (21 May 2012). "Microsoft's So.cl: A Brief Tour". PC World. Retrieved 28 May 2012.
- "Archived copy". Archived from the original on 2014-01-08. Retrieved 2014-01-07.
- John Ribeiro (21 May 2012). "Microsoft's social networking site So.cl now open to all users". InfoWorld. Retrieved 28 May 2012.
- "Microsoft using So.cl domain hack for private beta of its new social network". Fusible.com. 12 December 2011. Retrieved 7 February 2016.
- "Good morning - It's a big day for us!". Microsoft Research FuSE Labs. Retrieved 5 December 2012.