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Folkungagatan street, forming the northern edge of SoFo.

The area SoFo, or "South of Folkungagatan" is located in Södermalm, a district of Stockholm, Sweden.[1] It is bounded by Folkungagatan street to the north, Ringvägen to the south and in the east and west by Erstagatan and Götgatan, respectively.

The name SoFo is a pun on SoHo, the districts in London and Manhattan,[2] and is an invention of local entrepreneurs who since 2003 have attempted to rebrand the area as a centre of creative and innovative Swedish fashion and retailing.[citation needed] In particular, many Swedish fashion designers are located in SoFo.

SoFo is home to many other creative industries in Stockholm, including advertising agencies, media companies and publishers.[1]

The name "Sofo" is primarily used by so-called hipsters[2] and people in the creative industry. The name has been debated as a creation of the wishes of a group of people, although the area is essentially unchanged.[citation needed]

Other local places of interest include Nytorget, a city square with a playground and small park and Vita Bergen, a larger park with good views over Stockholm.[citation needed] Vita Bergen also has an open-air theatre which has music and dance performances during summer, and offers steep tobogganing in winter.

SoFo is accessible via Medborgarplatsen and Skanstull metro stations.

SoFo events[edit]

The last Thursday of every month is called SoFo night, where retailers are open until 9pm and offer free entertainment and refreshments to shoppers.[3] Many stores provide live music and a vibrant atmosphere.


  1. ^ a b "Guide to SoFo". Retrieved 28 December 2015.
  2. ^ a b Ritter, Karl (11 August 2015). "Neighborhoods: Stockholm's SoFo, a NY-inspired hipsterland". San Diego Union-Tribune. USA. Retrieved 28 December 2015.
  3. ^ "SoFo-Night". (in Swedish). Sweden. Retrieved 28 December 2015.

External links[edit]

Coordinates: 59°18′49″N 18°4′49″E / 59.31361°N 18.08028°E / 59.31361; 18.08028