So Am I (Ava Max song)

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"So Am I"
Ava Max - So Am I.png
Single by Ava Max
ReleasedMarch 7, 2019 (2019-03-07)
Format
GenreElectropop[1]
Length3:04
Label
Songwriter(s)
Producer(s)Cirkut
Ava Max singles chronology
"Make Up"
(2018)
"So Am I"
(2019)
"Slow Dance"
(2019)
Alternative cover
NCT 127 remix cover
NCT 127 remix cover
Music video
"So Am I" on YouTube

"So Am I" is a song by American singer Ava Max. It was released for digital download and streaming on March 7, 2019,[1] with a music video on the same date,[3] and for top 40 radio in the United States on June 25, 2019.[4] It is the second single from Max's upcoming debut studio album.[5] She said the song is about what makes people unique and different from each other.[6] A version featuring South Korean boy band NCT 127 was released on July 3, 2019.[7]

Background and composition[edit]

Ava Max said that the song “is about loving yourself, being different, being an outcast and not fitting in the format that society wants to put us in.”[3] The harmony contains chords that descend according to the circle of fifths, in which the song is based on 4/4 time, the tempo is 130 bpm and is played in D-flat major.[8]

Promotion[edit]

Max teased the song on Twitter for several weeks,[9][10] calling on fans to share pictures of themselves to "show the world what makes you different" using the hashtag #SoAmI.[11] She also invited 15 fans from Germany who participated in the #SoAmIFanVideo challenge to shoot a fanmade video of the song in YouTube Space Berlin.[12][13]

Critical reception[edit]

Billboard called the song a "bouncy, pop-heavy anthem" with lyrics about "navigating your adolescent years".[3] Markos Papadatos of Digital Journal described her vocals on the song as "crisp, soothing and expressive", as well as praising the song's production which has "infectious hooks and a catchy beat to it that will inspire listeners to get up and dance along." He concluded by comparing the song's "message of hope and optimism" to her previous single "Sweet but Psycho".[14]

With the NCT 127 Remix, Madeline Roth of MTV News praised the guest appearance of NCT 127, stating that "they lend more empowering, feel-good vibes with a fresh verse about appreciating someone who owns their originality."[15]

Commercial performance[edit]

"So Am I" proved to be a moderate hit worldwide, debuting on the UK Singles Chart at number 50 on March 23, 2019, and eventually peaking at number 13. The track also peaked number 8 in Finland, number 5 in Scotland, number 2 in Norway and number 1 in Poland.

"So Am I" reached number five on the US Dance Club Songs issue dated July 6, 2019.[16]

Music video[edit]

Background[edit]

The music video was released on March 7, 2019, and directed by Isaac Rentz.[3] Max described the video's setting: “I actually filmed it in a school because of the bullying that goes on. It starts in school. That’s where a lot of people get hurt from it all. I wanted the storyline to focus on all the outcasts and all that diversity to show that we are all one in unity. It’s okay to be different. In general, I think society wants to put us in a format and I don’t think we should be fitting into it. We should do our own thing.”[17] As of December 2019, the video has over 99 million views.[18]

Synopsis[edit]

Ava Max is seen sitting on the teacher's desk during 'Detention'

The video begins with Ava Max walking down a school corridor, wearing a black & red striped shirt, along with a black dress. As she opens a locker, she begins to sing the song's first chorus while she stares at the mirror. She turns to face the camera and begins to walk down the brightened hallway, as students begin to enter their designated classrooms. She performs a dance alongside two girls wearing Catholic school uniform, before breaking into the chorus in the playground with 6 other school students while wearing a white shirt. Various shots showing students of different ethnic backgrounds are used throughout the chorus.

The next shot occurs with Max sitting on top of the teacher's desk, as the word 'DETENTION' is written on the blackboard. The same students seen in the chorus look around at each other, as Max dances around them. During the second chorus and bridge, Max wears a black blazer on top of a red shirt, while dancing inside a football stadium with multiple students. She is seen wearing red Beats by Dre headphones while standing next to a wall. The final chorus shows Max walking onto the field with the students, as they socialize with each other while sitting down. Max performs a belt on the field, as the students are lined up next to each other, holding up their right hand under their mouth with the words 'SO AM I' written in black ink. The video ends with Max placing her right hand over her forehead at the end of the line, as she falls backwards.

Live performances[edit]

Ava Max has performed the song live on several occasions, including on Sunrise,[19] Jimmy Kimmel Live!,[20] The Voice van Vlaanderen[21] and Capital FM's Summertime Ball 2019[22][23]

Track listing[edit]

Charts[edit]

Certifications[edit]

Region Certification Certified units/sales
Australia (ARIA)[77] Platinum 70,000^
Austria (IFPI Austria)[78] Gold 15,000*
Belgium (BEA)[79] Gold 20,000*
Brazil (Pro-Música Brasil)[80] Platinum 40,000*
Denmark (IFPI Denmark)[81] Gold 45,000^
France (SNEP)[82] Gold 100,000*
Poland (ZPAV)[83] Gold 10,000*
United Kingdom (BPI)[84] Gold 400,000double-dagger

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history[edit]

Region Date Format Label Ref.
Various March 7, 2019 Atlantic [1]
United States June 25, 2019 Top 40 radio [4]

Notes[edit]

  1. ^ Martin Sue is credited as a writer on streaming services but ASCAP lists Puth as a writer instead.

References[edit]

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