So Round, So Firm, So Fully Packed
"So Round, So Firm, So Fully Packed" is a 1947 song by Merle Travis, written by Travis, Eddie Kirk, and Cliffie Stone. The song was Travis' second number one on the Folk Juke Box charts, where it stayed at number one for 14 weeks and a total of 21 weeks on the chart. In the same year it was a #3 hit for Johnny Bond and a #5 hit for Ernest Tubb.
Eddy Arnold covered the song on his 1954 album Eddy Arnold: An American Institution and his 1956 album A Dozen Hits.
The song describes a woman through the use of advertising slogans. The slogan "So round, so firm, so fully packed, so free and easy on the draw" was used in the Lucky Strike brand cigarette advertising of the time, first heard in 1944 on the Jack Benny and Your Hit Parade radio programs. "I'd walk a mile" is a slogan for Camel cigarettes. "Just ask the man who owns one" refers to Packard automobiles. "She's got the pause that's so refreshing" is a reference to the Coca-Cola slogan "The Pause that Refreshes".
- Whitburn, Joel (2004). The Billboard Book Of Top 40 Country Hits: 1944-2006, Second edition. Record Research. p. 351.
- Einstein, Arthur (2010). Ask the Man Who Owns One: An Illustrated History of Packard Advertising.
"Rainbow at Midnight" by Ernest Tubb
| Most Played Juke Box Folk Records
number one single by Merle Travis
February 8, 1947
"New Jolie Blonde (New Pretty Blonde)" by Red Foley
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