|Type of business||Private|
Type of site
|Founded||San Diego, California, USA|
|Headquarters||San Diego, California, United States|
|Founder(s)||Akram Benmbarek (CEO)|
|Slogan(s)||Be Influential. Be Rewarded.|
Social IQ, formerly known as Soovox Inc. is an integrated influence platform that measures users' online influence and rewards people for driving Word Of Mouth. The platform's objective is to deliver an experience that inspires influential consumers to connect and build symbiotic relationships with their favorite brands. The analysis is done through a unique algorithm that uses data drawing from key social networks such as Facebook, Twitter and LinkedIn to compute the social IQ score and then classifies the users accordingly.
How is Social IQ score calculated?
The Social IQ (Social Influence Quotient) is a metric to measure your online social influence. This score measures the ability of influencing others’ thoughts and actions towards specific areas driven by user interest and expertise. Over 50 variables are tracked to score Trust, Network, and Authority that make up the overall Social IQ.
Awards and prizes
- Rao, Leena. "Soovox Wants To Help Brands Connect With Online Influencers - TechCrunch".
- "San Diego Startup Tracks Your Social IQ (Influence Quotient), Looks to Raise Capital - Xconomy". 4 October 2011.
- "Red Herring — THE BUSINESS OF TECHNOLOGY". Red Herring.