||It has been suggested that this article be merged into Social network. (Discuss) Proposed since February 2016.|
The social graph in the Internet context is a graph that depicts personal relations of internet users. In short, it is a model or representation of a social network, where the word graph has been taken from graph theory. The social graph has been referred to as "the global mapping of everybody and how they're related".
The term was popularized at the Facebook F8 conference on May 24, 2007, when it was used to explain how the newly introduced Facebook Platform would take advantage of the relationships between individuals to offer a richer online experience. The definition has been expanded to refer to a social graph of all Internet users.
Since explaining the concept of the social graph, Mark Zuckerberg, one of the founders of Facebook, has often touted Facebook's goal of offering the website's social graph to other websites so that a user's relationships can be put to use on websites outside of Facebook's control. This can be accomplished through the Facebook Open Graph API.
One of the earliest known forms of the social graph was created in 2002 by Harvard student Philippe Bouzaglou in a paper published on the Harvard Department of Economics website. The paper replicated the Kevin Bacon Game using Harvard students and for the first time, gave an overview of an entire social graph, allowing the analysis of the characteristics of the network using graph theory. This paper was written for a seminar that was attended by Dustin Moskovitz who later became a Facebook co-founder.
Several issues have come forward regarding the existing implementation of the social graph owned by Facebook. For example, currently, a social networking service is unaware of the relationships forged between individuals on a different service. This creates an online experience that is not seamless, and instead provides for a fragmented experience due to the lack of an openly available graph between services. In addition, existing services define relationships differently.
As of 2010[update], Facebook's social graph is the largest social network dataset in the world, and it contains the largest number of defined relationships between the largest number of people among all websites because it is the most widely used social networking service in the world. Concern has focused on the fact that Facebook's social graph is owned by the company and is not shared with other services, giving it a major advantage over other services and preventing its users from taking their graph with them to other services when they wish to do so, such as when a user is dissatisfied with Facebook. Google has attempted to offer a solution to this problem by creating the Social Graph API, released in January 2008, which allows websites to draw publicly available information about a person to form a portable identity of the individual, in order to represent a user's online identity. This did not, however, experience Google's desired uptake and was thus retired in 2012. Facebook introduced its own Graph API at the 2010 f8 conference. Both companies monetise collected data sets through direct marketing and social commerce.
On june 2016, Micosoft has acquired LinkedIn for $26.2 Billion. Microsoft and Linkedin have a common mission, that is, to support everyone and every business in the world to create greater value. The best way to achieve this goal is to connect with every professional in the world to help them become more productive and more successful. This is the purpose of Microsoft's acquisition of Linkedin. Weiner said that Linkedin has more than 433 million users in the world and 105 million active users,and also continued to grow. In particular, he stressed that China is Linkedin the fastest growing market.
Nadra said, Microsoft Office 365 and Dynamics business has a strong synergies with LinkedIn, and this is Microsoft's core business. Microsoft will accelerate the interaction and collaboration of these three businesses through a number of business subscription models and advertisements for individuals and businesses. There are significant growth opportunities in this area.
He specifically said that Microsoft has 1.2 billion Office users, Windows 10 installed capacity of more than 300 million users, Office 365 has live users of 70 million, Dynamics only has 8 million users. But this only can reach the market range of 9%, which means that Microsoft has a huge room for growth. Now, Microsoft has a Linkedin with 433 million users and 105 million active users. The future of the coorperation of Microsoft's business services graph and Linkedin's professional social graph is exciting.
Facebook's Graph API allows websites to draw information about more objects than simply people, including photos, events, and pages, and their relationships between each other. This expands the social graph concept to more than just relationships between individuals and instead applies it to virtual non-human objects between individuals, as well.
Open Graph protocol
Open Graph Protocol is a protocol used to enhance webpage information in social media. It helps to fetch a webpage's data and display it in social media with a rich graph. The Open Graph protocol was originally created by Facebook and is used to assign properties (title, URL, image etc) to your object.
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- List of social networking websites
- Social network
- Social network analysis
- Social network analysis software
- Social web
- Jacob L. Moreno
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