Social Media Giving Day

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Social Media Giving Day is an online holiday created by St. Louis-based technology and social philanthropy organization[1][better source needed] was beta tested with the Obama for America campaign in 2012.[1] Givver spent 5 months working with elected officials around the country, charitable organizations and social media influencers to promote the day as a way to use social media for social good and to leverage social media as a means to #give to their favorite charity or cause.[2] Governors and Mayors around America declared July 15 "Social Media Giving Day". The online holiday was trail-blazed by founder of Givver, Chris Sommers.[3][better source needed] The inaugural celebration of Social Media Giving Day occurred on July 15, 2013.[3][1] This day was marked as the first social media giving day in the U.S., July 15, is also the anniversary date of the public launch of Twitter in 2006.[4][better source needed]

Mayoral and gubernatorial declarations[edit]

Mayoral and gubernatorial declarations establishing July 15 as Social Media Giving Day have been made by Governor Jay Nixon (Missouri), Mayor John Sorey (Naples, FL), Mayor Buddy Dyer (Orlando, FL), Mayor Nancy McFarlane (Raleigh, NC), Mayor Mark Mallory (Cincinnati, OH), Mayor Tom Barrett (politician) (Milwaukee, WI), Mayor Jacques Roy (mayor) (Alexandria, LA), Mayor Sam Kooiker (Rapid City, SD), Mayor Francis Slay (St. Louis, MO), Mayor Dan Snarr (Murray, UT) and the entire City Council in Pittsburgh, PA.[4] Social Media Giving Day has therefore not been fully recognized nationally yet.

Media coverage[edit]

The inaugural Social Media Giving Day was covered in Forbes,[5][better source needed][1] Techli, the St. Louis Business Journal,[6] Social Media Explorer,[4][better source needed] Fox 2 St. Louis[2] and various other national and local news outlets.

Philanthropic impact[edit]

According to data obtained in 2013, 47 percent of Americans learn about causes through social media.[7][better source needed] On July 15, 2013, Givver saw a thirty-percent increase in the number of donors alone. Social Media Giving Day, therefore, serves as an opportunity for various political campaigns, non-profit organizations and charity organizations to appeal to social media's users to donate towards their causes. These causes include animals, children, health and wellness, human rights and disaster relief/ poverty and hunger. The non-profits that benefited from this holiday have increased ten-fold.[6] This was done through various social media giving tools such as,,, and[5][better source needed][4][better source needed]

Ethical issues[edit]

Many experts have warned that scams could take place during the holiday that can ultimately jeopardize the user's account on Twitter.[8] Such scams could be used to steal private information from the user through different claims for a "beneficial cause", such as profile passwords, credit card accounts, etc.[8][better source needed]

Related holidays[edit]

#Giving Tuesday, which is celebrated on the Tuesday after Thanksgiving, also celebrates a day of charitable giving through social media, and attempts to promote online giving during the Christmas holiday season.[9] Its partners include the CECP, the Giving Institute, Giving USA Foundation, Dorothy A. Johnson Center on Philanthropy, and the Huffington Post.[9]


  1. ^ a b c d MarketShare. "Givver and Its 'Social Media Giving Day' May Prove Valuable to Smart Brands". Forbes. Retrieved 2017-04-18. 
  2. ^ a b "Social Media Giving Day". 2013-07-15. Retrieved 2017-04-18. 
  3. ^ a b AnydayGuide. "Social Media Giving Day / July 15, 2017". AnydayGuide. Retrieved 2017-04-18. 
  4. ^ a b c d "Hey, Put Your Twitter Where Your Mouth Is - Social Media Explorer". Social Media Explorer. 2013-07-15. Retrieved 2017-04-18. 
  5. ^ a b Perlut, Aaron. "Real-Time Marketing: A Social Media Layup That Any Brand Should Not Miss". Forbes. Retrieved 2017-04-18. 
  6. ^ a b "". Retrieved 2017-04-18.  External link in |title= (help)
  7. ^ "12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness". Nonprofit Tech for Good. 2013-04-22. Retrieved 2017-04-18. 
  8. ^ a b "A Guide on 5 Common Twitter Scams | The State of Security". The State of Security. 2016-01-07. Retrieved 2017-04-18. 
  9. ^ a b "#GivingTuesday".