Social Media Giving Day
Social Media Giving Day is an online holiday created by St. Louis-based technology and social philanthropy organization Givver.com . Givver.com was beta tested with the Obama for America campaign in 2012. Givver spent 5 months working with elected officials around the country, charitable organizations and social media influencers to promote the day as a way to use social media for social good and to leverage social media as a means to #give to their favorite charity or cause. Governors and Mayors around America declared July 15th "Social Media Giving Day". The online holiday was trail-blazed by founder of Givver Chris Sommers  The inaugural celebration of Social Media Giving Day occurred on July 15, 2013  This day was marked as the first social media giving day in the U.S. July 15th is also the anniversary date of the public launch of Twitter in 2006.
Mayoral and Gubernatorial Declarations
Mayoral and gubernatorial declarations establishing July 15 as Social Media Giving Day have been made by Governor Jay Nixon (Missouri), Mayor John Sorey (Naples, FL), Mayor Buddy Dyer (Orlando, FL), Mayor Nancy McFarlane (Raleigh, NC), Mayor Mark Mallory (Cincinnati, OH), Mayor Tom Barrett (politician) (Milwaukee, WI), Mayor Jacques Roy (mayor) (Alexandria, LA), Mayor Sam Kooiker (Rapid City, SD), Mayor Francis Slay (St. Louis, MO), Mayor Dan Snarr (Murray, UT) and the entire City Council in Pittsburgh, PA.
The inaugural Social Media Giving Day was covered in Forbes, Techli, the St. Louis Business Journal, Social Media Explorer, Fox 2 St. Louis and various other national and local news outlets.
- Perlut, Aaron Perlut. "Givver and Its 'Social Media Giving Day' May Prove Valuable to Smart Brands." Forbes. Forbes Magazine, 03 May 2013. Web. 19 July 2013./
- Hibbard, Matthew. "Hey, Today Is Inaugural Social Media Giving Day." - Vote for the Best Company in St. Louis's Business Competition. N.p., July-Aug. 2013. Web. 19 July 2013.