Society for Indecency to Naked Animals
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In 1959, Abel wrote a satirical story about this imaginary organization for The Saturday Evening Post but the editors rejected it. Abel then transformed his story into a series of press releases from the organization that garnered media attention. The group used the language and rhetoric of conservative moralists for the aim of clothing naked animals, including pets, barnyard animals, and large wildlife. Abel persuaded the actor Buck Henry to play the group president, G. Clifford Prout, Jr., in public appearances, and Abel (seen far less frequently) played the group's executive vice-president Bruce Spencer.
Over time, the history of SINA and some of its specific aims were codified into a coherent (if unlikely) backstory. The group had been founded some years before by G. Clifford Prout, Sr., and was being carried on by his son. An alleged debate within SINA was how large an animal had to be to require clothing; the official position quoted by Prout was "any dog, cat, horse or cow that stands higher than 4 inches or longer than 6 inches." Slogans such as "Decency today means morality tomorrow" and "A nude horse is a rude horse" were offered.
The group received widespread American media coverage, beginning with an appearance by G. Clifford Prout on NBC's Today Show on May 27, 1959. Press releases and media appearances continued for the next few years, until the hoax was finally revealed in late 1962.
Support and anthems
There was no membership fee to join SINA, as the official society policy for membership stated that "you must only demonstrate a desire to be decent by clothing your animals, and in some instances those of your neighbors." Headquarters were at 507 Fifth Avenue, New York, New York, a real address which Abel used to receive SINA mail. Some letters were from people looking to subscribe to SINA's occasional newsletter; others were from potential newsletter contributors, as the organization also sponsored mail-in essay-writing contests such as "Why I Choose To Be A Decent Person." SINA also (falsely) claimed to have branch offices in London, Chicago, St. Louis and San Francisco.
SINA actually acquired ardent supporters, some of whom attempted to contribute a great deal of money to the organization. The money was invariably returned, as neither Abel nor Henry wished to be charged with mail fraud by accepting donations for a bogus charity. In public appearances (and in letters accompanying returned money or checks), "Prout" was careful to note that the by-laws of SINA prevented him from accepting donations, as he was independently wealthy and financed the operation through his own private means. He therefore did not require financial assistance.
Nevertheless, the letters of support and offers of money aided SINA's (false) claims of gaining momentum; at one time they claimed tens of thousands of members. They published a newsletter, in an issue of which is this anthem:
- High on the wings of SINA / we fight for the future now;
- Let's clothe every pet and animal / whether dog, cat, horse or cow!
- G. Clifford Prout, our President / he works for you and me,
- So clothe all your pets and join the march / for worldwide Decency!
- S.I.N.A., that's our call / all for one and one for all.
- Hoist our flag for all to see / waving for Morality.
- Onward we strive together / stronger in every way,
- All mankind and his animal friends / for SINA, S-I-N-A!
At least one LP record, Inside SINA, was released, containing interview material with G. Clifford Prout and Bruce Spencer. The album contains several SINA-related anthems and songs, and a Q&A feature detailing SINA and its aims.
The hoax was exposed when staff on Walter Cronkite's CBS television news show recognized Buck Henry while broadcasting an interview of "G. Clifford Prout" by Cronkite. (Henry was known to some of the crew, as he was working for CBS at the time, albeit in another department.) The interview was broadcast on August 21, 1962, and Abel noted: “When Cronkite eventually found out that he’d been conned, and I was the guy behind it, he called me up. I’d never heard him that angry on TV — not about Hitler, Saddam Hussein, or Fidel Castro. He was furious with me.”
A 1963 Time article formally exposed the hoax. Abel managed to keep the newsletter going for several more years, hoaxing members who had not seen or heard of that Cronkite episode or read the Time article — or who simply enjoyed the humor of the hoax.
The Society for Indecency to Naked Animals hoax was chronicled in Abel's book, The Great American Hoax, published in 1966.
- Abel Raises Cain
- No More Excuses
- Martinez, Greg (2011). "Fooling People for Money and Profit". Skeptical Inquirer. Committee for Skeptical Inquiry. 35 (1): 58–59.
- "Society for Indecency to Naked Animals". museumofhoaxes.com. Retrieved March 9, 2010.
- Crockett, Zachary. "The Campaign to Make 'Indecent' Animals Wear Clothing". priceonomics.com. Retrieved January 14, 2020.
- No More Excuses on IMDb
- Abel, Alan (1966). The Great American Hoax. Trident Press.
- Abel, Alan (1970). The Confessions of a Hoaxer. Macmillan Company.