REPOWER by Solar Universe

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REPOWER by Solar Universe
Founded 2007
Founder Joe Bono
Headquarters Oakland, California
Key people
Mahesh Mansukhani, CEO
Daniel Rubin, COO,Dirk Liebich, CTO

REPOWER by Solar Universe is the leading US solar marketplace that delivers solar power to homeowners through a national network of locally owned and operated franchises and network partners. REPOWER is ranked in the top-10 providers of residential solar in the US.[1]

REPOWER is headquartered in Oakland, California. The REPOWER network constitutes over 200 partners in 12 states.

Since 2012, REPOWER has achieved industry-leading customer satisfaction and loyalty scores. The 2015 survey resulted in the company achieving an average Net Promoter Score of 82 across its national franchise network, putting it ahead of leading international consumer brands including Costco (79), (69), Southwest Airlines (62), and Apple (47).[2]


Solar Universe was founded in 2007 by Joseph Bono after he spent several years as a successful Quiznos franchisee in the Bay Area and saw a need for a comprehensive franchising application in the solar installation industry. After an initial investment of $1 million, the company received $7 million in series B funding in 2011 from RockPort Capital Management.[3][4] Just two years after its founding, Solar Universe was one of the top 10 solar installers in California.[5][not in citation given] In 2012 Entrepreneur Magazine ranked Solar Universe one of the 50 best new franchise concepts and selected it for the prestigious "Franchise 500," alongside such industry leaders as Subway, 7-Eleven Inc., and McDonald's.[6]

In September 2013, Solar Universe acquired Gen110, a Kleiner Perkins backed pioneer of customer acquisition and direct sales.

REPOWER by Solar Universe[edit]

On May 7, 2015, Solar Universe re-launched its brand as REPOWER by Solar Universe. In addition, the company began including complementary smart home components with solar installation. The bundle includes a solar system smartphone app, temperature monitoring, lighting controls and alerts, all at no cost with every new solar system purchased.[7]

New CEO and Management Team[edit]

On May 20, 2015, Mahesh Mansukhani was named chief executive officer.[8] In November 2015, Daniel Rubin joined as SVP Chief Revenue Officer, and Dirk Liebich joined as Chief Technology Officer in April 2016.

Company founder Joe Bono remains on REPOWER's board of directors.


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