Solo (Australian soft drink)

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Solo
Solo (soft drink).png
TypeSoft drink
ManufacturerAsahi Breweries
Country of originAustralia
Introduced1973; 48 years ago (1973)
ColourYellow
FlavourLemon
VariantsSolo Original
Solo Sub
Solo Strong
Solo Lemon & Lime
Solo Low Carb
Solo Guarana
Solo Brew
Solo
Nutritional value per 1 can (375 mL)
Energy788 kJ (188 kcal)
45.8 g
Sugars45.4 g
0 g
0.4 g
MineralsQuantity
%DV
Sodium
4%
60 mg
Percentages are roughly approximated using US recommendations for adults.

Solo is an Australian lemon-flavoured soft drink currently manufactured under license by Asahi Breweries. Launched in 1968 - first in a bottle, then in a 375ml can by Tarax drinks. It is a ready to drink version of traditional 'pub squash'.[1] There are various versions of Solo available, including Solo Zero, which uses artificial sweetener instead of sugar and also a Lemon&Lime flavored variant of the original recipe .

Marketing[edit]

The original Solo can was designed for DDB Needham Melbourne (Creative Director - Noel Schoelbridge) formally Hughes Satchwell by Les Mason Design (Simon Josephson Designer and Bill Quan Production).

Positioned as a highly masculine drink, Solo presents an overtly male image in its aggressive television commercials.[2] The first "Solo man" character was acted by Michael Ace, PE Teacher[3]). The second Solo man was the father of Joel Creasey, Terry Creasy (https://www.news.com.au/entertainment/tv/flashback/the-solo-man-has-a-famous-aussie-son/news-story/42a55bd28faa726a92ad30c3a47240a8). Ad slogans including "The thirst crusher" and "Light on the fizz, so you can slam it down fast" were used in advertising until the early 1990s.[4] The commercials often featured scenes of men taking part in activities such as athletics or extreme sports. Since becoming a sponsor of the Football Federation of Australia, the slogan "Game On" has been used.[5]

In 2012, the Solo Man was revived by the advertising agency BMF as part of a new Solo advertising campaign, and starred Adam Demos. This is the origin story of the Solo Man who is swinging an axe in colonial Australia, puts lemons in a barrel that gets away and gives chase down hills, later chugging the entire barrel himself in the quintessential Solo Man stance.[6][7][8][9]

In 2018, Solo Man returned with a new take on what it means to be a "Solo Man" with a less macho presentation. In these commercials he is a good dad who makes costumes for a play, has a dog and puts together flat pack furniture. It came with the tag line "A Thirst Worthy Effort".[9][10]

Overseas markets[edit]

Cadbury Schweppes sold a similar citrus drink named Rondo in the United States market during the late 1970s and 80s.[11] Like Solo, Rondo's marketing was positioned as a similarly masculine drink. Its aggressive commercials were parodied in the 2006 film Idiocracy as "Brawndo: The Thirst Mutilator".

Using the Australian Solo as an inspiration, Cadbury Schweppes has also sold an energy drink in the U.S. called Coolah Energy.[12] It used the tagline "Energy from Down Under". It listed boronia as an ingredient, a citrus plant in Australia known more worldwide for use in floral arrangements than its fruit. Coolah Energy has since been discontinued.[13]

See also[edit]

References[edit]

  1. ^ "Soft drink company's conduct fair - judge". The Sydney Morning Herald. 9 Aug 1978.
  2. ^ "Solo: "Drink For A Man Kind" TV Commercial by The Furnace | Creative Advertising & Commercials Archive. Awarded Ads database". Coloribus.com. Retrieved 2013-04-21.
  3. ^ https://www.dailytelegraph.com.au/newslocal/manly-daily/iconic-solo-man-michael-ace-farewelled-by-family-and-friends/news-story/421471bf279be6a765cb069e55f433dd
  4. ^ Solo Man ad, Australia 1990. Retrieved 2019-09-19.
  5. ^ "Solo Game On". Archived from the original on 2009-10-02.
  6. ^ "Our Clients - Schweppes Australia". BMF. Retrieved 2013-04-21.
  7. ^ "Schweppes brings back Solo Man". Mumbrella. 2012-02-01. Retrieved 2013-04-21.
  8. ^ Saw, Amelia (2018-02-23). "How a bogan from the Gong cracked Hollywood". dailytelegraph. Retrieved 2021-07-09.
  9. ^ a b "The SOLO Man". WTFWAD?. Retrieved 2021-07-09.
  10. ^ "The SOLO Man". WTFWAD?. Retrieved 2021-07-09.
  11. ^ Aussie Food Shop: Australian Drinks | SCHWEPPES 1.25L Solo SELECTION
  12. ^ Swenson Funnies Online | Coolah Energy Drink review
  13. ^ EnOrgy: Coolah Energy | Energy from Down Under

External links[edit]