Solo (Australian soft drink)

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Solo (soft drink).png
TypeSoft drink
ManufacturerSchweppes Australia
Country of originAustralia
VariantsSolo Original
Solo Sub
Solo Strong
Solo Lemon & Lime
Solo Low Carb
Solo Guarana
Solo Brew
Nutritional value per 1 can (375 mL)
Energy788 kJ (188 kcal)
45.8 g
Sugars45.4 g
0 g
0.4 g
MineralsQuantity %DV
60 mg
Percentages are roughly approximated using US recommendations for adults.

Solo is an Australian lemon-flavoured soft drink manufactured by Schweppes Australia. Launched in 1968, first in a bottle then in a 375ml can by Tarax drinks, it is a ready to drink version of traditional 'pub squash'.[1] There is also version of Solo sweetened with artificial flavour instead of sugar called Solo Zero Sugar.


The original Solo can was designed for DDB Needham Melbourne (Creative Director - Noel Schoelbridge)formally Hughes Satchwell by Les Mason Design (Simon Josephson Designer and Bill Quan Production).

Positioned as a highly masculine drink, Solo presents an overtly male image in its aggressive television commercials.[2] The "Solo man" character and slogans "The thirst crusher" and "Light on the fizz, so you can slam it down fast" were used in advertising until the early 1990s.[3] The commercials often featured scenes of men taking part in activities such as athletics or extreme sports. Since becoming a sponsor of the Football Federation of Australia, the slogan "Game On" has been used.[4]

In 2012, the Solo man was revived by the advertising agency BMF as part of a new Solo advertising campaign.[5][6]

Overseas markets[edit]

Cadbury Schweppes sold a similar citrus drink named Rondo in the United States market during the late 1970s and 80s.[7] Like Solo, Rondo's marketing was positioned as a similarly masculine drink. Its aggressive commercials were parodied in the 2006 film Idiocracy as "Brawndo: The Thirst Mutilator".

Using the Australian Solo as an inspiration, Cadbury Schweppes has also sold an energy drink in the U.S. called Coolah Energy.[8] It used the tagline "Energy from Down Under". It listed boronia as an ingredient, a citrus plant in Australia known more worldwide for use in floral arrangements than its fruit. Coolah Energy has since been discontinued.[9]

See also[edit]


  1. ^ "Soft drink company's conduct fair - judge". The Sydney Morning Herald. 9 Aug 1978.
  2. ^ "Solo: "Drink For A Man Kind" TV Commercial by The Furnace | Creative Advertising & Commercials Archive. Awarded Ads database". Retrieved 2013-04-21.
  3. ^, retrieved 2016-01-04 Missing or empty |title= (help)
  4. ^ Solo | Game On Archived 2009-10-02 at the Wayback Machine
  5. ^ "Our Clients - Schweppes Australia". BMF. Retrieved 2013-04-21.
  6. ^ "Schweppes brings back Solo Man". Mumbrella. 2012-02-01. Retrieved 2013-04-21.
  7. ^ Aussie Food Shop: Australian Drinks | SCHWEPPES 1.25L Solo SELECTION
  8. ^ Swenson Funnies Online | Coolah Energy Drink review
  9. ^ EnOrgy: Coolah Energy | Energy from Down Under

External links[edit]