Solo (Australian soft drink)

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For the Norwegian soft drink by the same name, see Solo (Norwegian soft drink) .
Solo (soft drink).png
Type Soft drink
Manufacturer Schweppes Australia
Country of origin Australia
Introduced 1973
Colour Yellow
Flavour Lemon
Variants Solo Original
Solo Sub
Solo Strong
Solo Lemon & Lime
Solo Low Carb
Solo Guarana
Nutritional value per 1 can (375 mL)
Energy 788 kJ (188 kcal)
45.8 g
Sugars 45.4 g
0 g
0.4 g
60 mg
Percentages are roughly approximated using US recommendations for adults.

In Australia, Solo is a carbonated lemon-flavoured soft drink manufactured by Schweppes Australia.

Solo was launched in Australia in 1973 as the ready to drink version of traditional 'pub squash'.[1] The can was originally designed for DDB Needham Melbourne (Creative Director - Noel Schoelbridge) by Les Mason Design (Simon Josephson Designer and Bill Quan Production). It is positioned as a very masculine drink and has had many television commercials that play to its overtly male image.,[2] the latest being "Game On"[3] since becoming a sponsor of the Football Federation of Australia. There are 6 variants of Solo: Original Lemon, Lemon & Lime, Solo Sub (no added sugar), Solo Guarana, Solo Low carb and Solo Strong. It is the market leader of lemon soft drinks in Australia and grew by over 30% in 2007.

The latest addition to the Solo range is the Solo Strong, which contains guarana and caffeine.[4]

Cadbury Schweppes once made an energy drink in the U.S. called Coolah Energy that referred to the Australian Solo as its inspiration.[5] It used the tagline "Energy from Down Under". It listed boronia as an ingredient, a citrus plant in Australia known more worldwide for use in floral arrangements than its fruit. Cadbury Schweppes has discontinued the Coolah Energy drink.[6]

Cadbury Schweppes sold a similar citrus drink named Rondo in the United States market during the late 1970s and 80s.[7]

In 2012 the iconic Solo man character from the 1970s, 1980s and early 1990s was revived by the advertising agency BMF as part of a new Solo advertising campaign.[8][9]


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