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Sony Entertainment Television

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Sony Entertainment Television
Broadcast areaWorldwide
HeadquartersMumbai, Maharashtra, India
Picture format1080i HDTV
(downscaled to 576i/480i for the SDTV feed)
OwnerCulver Max Entertainment
Sister channelsSee List of channels owned by Culver Max
Launched8 October 1995; 28 years ago
Availability - Available on all major Indian DTH & Cables.
DVB-T2 (India)Check local frequencies
Streaming media
SonyLIVWatch now
YouTubeSET India on YouTube
Sling TVInternet Protocol television

Sony Entertainment Television (abbreviated as SET) is an Indian Hindi-language general entertainment pay television channel that was launched in 1995 and is owned by Culver Max Entertainment, a division of Sony Pictures.[1]


This channel was launched on 8 October 1995 which started airing many dramatic and reality shows.[2] It also started airing all Disney Channel shows and Disney movies until 2003 and it also aired CID and Crime Patrol.[3][4][5] In 2006, Sony made an adaptation of the famous show Big Brother, Bigg Boss.[6] It also made an adaptation of American show Fear Factor, Fear Factor India but all these shows were moved to Colors TV.

The channel also started international broadcasting, under the name Sony Television Entertainment Asia (SET Asia). The 'Asia' name was dropped effective from December 2016.[7]

In 2001, it changed its logo to a green colour. In November 2016, it changed its logo to a purple colour. In 2022, it changed its logo to match that of SonyLIV.[8]


Associated channels[edit]

Sony SAB[edit]

Sony SAB is an Indian Hindi-language general entertainment pay television channel owned by Culver Max Entertainment.[9][10] The channel was launched on 23 April 1999 and was formerly known as SAB TV.

Sony Pal[edit]

Sony Pal (stylised as Sony पल) (Hindi for Moment) is an Indian pay television channel that was launched on 1 September 2014. It was initially aimed at women with women-oriented Hindi-language programming, now focused on family-oriented programming.[11][better source needed] The channel is owned by Culver Max Entertainment.[12] The channel is available on Dish Network and Sling TV in USA.[13]

Sony Kal[edit]

Sony Kal is an Indian-based international television service owned by Culver Max Entertainment, itself owned by Sony. It was launched on 28 January 2022, and distributes Indian soap operas and other television programs in the United States and Canada. It is available on platforms such as Xumo, Sling TV, and TCL.[14][15][16]



  1. ^ "Overview". Sony Pictures Networks India. Archived from the original on 18 June 2018. Retrieved 26 December 2018.
  2. ^ "Sony launches 'Kaun Apna Kaun Paraya' as part of fresh afternoon menu". Indiantelevision.Com. 30 May 2001. Retrieved 23 December 2020.
  3. ^ "'I wouldn't mind writing a funny love story' : Shridhar Raghavan". Indiantelevision.com. 10 February 2002. Retrieved 23 December 2020.
  4. ^ "Sony TV brings back CID, Aahat and Yeh Un Dinon Ki Baat Hai". The Indian Express. 1 April 2020. Retrieved 23 December 2020.
  5. ^ "Sony Entertainment Television's 'Crime Patrol Satark' to Initiate a New Chapter – Women Against Crime". India West. Archived from the original on 17 December 2020. Retrieved 23 December 2020.
  6. ^ Srivastava, Priyanka Srivastava (26 January 2007). "How real are reality shows?". The Times of India. Retrieved 23 December 2020.
  7. ^ "Sony TV international set to drop 'Asia' from name". www.bizasialive.com. 9 December 2016. Retrieved 27 November 2023.
  8. ^ "Sony goes for image/content makeover, looks to capture the heart of the entire household". The Financial Express. 29 November 2016. Retrieved 23 December 2020.
  9. ^ "Will Sony SAB's rebranding efforts pay off? - The Financial Express". www.financialexpress.com. 29 July 2019.
  10. ^ "Watch Sony SAB HD Live at SonyLiv". 20 July 2023.
  11. ^ "Sony Pal to celebrate Indian woman's triumphant spirit". TellyTRP.in. 1 September 2014. Archived from the original on 5 September 2014. Retrieved 5 September 2014.
  12. ^ "MSM launches new Hindi GEC". Afaqs news bureau. afaqs. 8 August 2014. Retrieved 18 December 2015.
  13. ^ @sonytvusa (2 July 2019). "DRUMROLLS… And the 4 new channels we're launching are….! #NewLaunch #ComingSoon #SonyTvUSA". Retrieved 2 July 2019 – via Instagram.
  14. ^ "Sony Pictures Networks launches Sony Kal in the US". Indian Television Dot Com. 29 January 2022. Archived from the original on 29 January 2022. Retrieved 27 October 2022.
  15. ^ "Sony Kal Hindi launches on Xumo in US: Best Media Info". www.bestmediainfo.com. 11 October 2022. Retrieved 27 October 2022.
  16. ^ "Sony KAL Hindi Launches on Xumo in the U.S." www.businesswireindia.com. 11 October 2022. Retrieved 28 October 2022.

External links[edit]