Sony Entertainment Television (India)

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This article is about the Sony Entertainment Television channel in India. For the Indian version broadcast worldwide, see Sony Entertainment Television Asia.
Sony Entertainment Television
Sony Entertainment Television.svg
Sony Entertainment Television (India)
Launched October 1995
Owned by Multi Screen Media
Picture format 1080i (HDTV)
576i (SDTV)
Country India
Headquarters Mumbai, Maharashtra
Sister channel(s) SAB TV
Sony Pal
Sony MAX
Sony MAX 2
Sony Aath
Sony PIX
Sony MIX
Sony LIV
Sony SIX
AXN
Animax India
Sony Kix
Website Sony Entertainment Television India Website
Availability
Satellite
DStv (Mauritius) Channel 450
Airtel Digital TV Channel 106(SD), Channel 107(HD)
Reliance Digital TV Channel 207;
DishTV Channel 105 (SD), Channel 4 (HD)
Tata Sky Channel 111 (SD), Channel 112 (HD)
Dish Network Channel 695
Sun Direct (India) Channel 310
Videocon d2h (India) Channel 109 (SD), Channel 110 (HD)
Dialog TV (Sri Lanka) Channel 52 (SD)
DStv (also in Mauritius) Channel 450
Cable
Manthan Digital (Kolkata) Channel 404
Hathway Digital Cable Channel 4
Asianet Digital Channel 503
StarHub TV (Singapore) Channel 127
Verizon FiOS Channel 1754
iO Digital Cable
(U.S.)
Channel 1173
SkyCable CAMANAVA (Philippines) Channel 73
In Digital (Bengaluru) Channel 102
Siti Digital Channel 112
Fastway Cable (India) Channel 03(SD), Channel 602(HD)
IPTV
Mio TV (Singapore) Channel 644
PEO TV(Sri Lanka) Channel 79

Sony Entertainment Television or SET, is a Hindi-language based general entertainment television channel in India. It was launched in October 1995 and is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited), a subsidiary of Sony Pictures Entertainment. The network carried C.I.D. and Kaun Banega Crorepati.

Marketing[edit]

Sony HD[edit]

Sony is available in HD on DishTV, Tata Sky, Videocon d2h, Airtel digital TV, Hathway and Fastway Cable.[1] It was launched on May 28, 2012.[citation needed]

Programming[edit]

SET's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, thriller, horror, Bollywood, and live events. Some of its programmes include Boogie Woogie; Kaun Banega Crorepati (Reality Game Show); Bigg Boss (Reality Show); C.I.D. (Crime Fiction); Comedy Circus; Jassi Jaissi Koi Nahin (There Is No One Like Jassi), 10 Ka Dum, Heena (Drama), Aahat (a Horror Show), Baat Hamari Pakki Hai (Drama), Saas Bina Sasural (Sitcom), Kuch Toh Log Kahenge and Kehta Hai Dil Jee Le Zara.

In October 2011, Sony Entertainment Television had risen to the number 2 ranking position for six weeks, due in part to the ratings of Kaun Banega Crorepati.[2]

References[edit]

  1. ^ Sony Entertainment Television Asia goes HD in India | BizAsia UK | The UK's only Asian media news site. Media247.co.uk (2012-05-27). Retrieved on 2013-12-23.
  2. ^ "Sony TV's Eureka Moment". Business-Standard.com. October 5, 2011. 

External links[edit]