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Sotsu Co., Ltd.
Native name
Public kabushiki gaisha
Traded asJASDAQ3711
FoundedOctober 1, 1965
Headquarters5-12-5, Ginza, Chūō, Tokyo
Area served
Key people
Yūji Nasu (Representative Chairman)
Akihiro Yuasa (Representative President)
Revenue¥414,750,000 (as of 2018)
OwnerBandai Namco Holdings (100% since 1 March 2020)[1][2]
Number of employees
35 (as of 2018)
SubsidiariesSotsu Entertainment
Sotsu Music Publishing
Sotsu Shangai

Sotsu Co., Ltd. (株式会社創通, Kabushikigaisha Sōtsū) is a Japanese advertising agency. It has substantial relations with Bandai Namco Holdings and especially with its subsidiary, Sunrise.


It was founded in 1965 as Toyo Agency (東洋エージェンシー, Tōyō Ējenshī),[3] with it being designated by baseball team Yomiuri Giants as its primary agency for the planning and distribution of the team's merchandising interests.[3] In 1977, it changed its name to Sotsu Agency (創通エージェンシー, Sōtsū Ējenshī). The agency was first listed in the JASDAQ stock exchange in 2003.[3] On April 1, 2007, the company changed its name to Sotsu (創通, Sōtsū).[3]

It has been involved in the production and licensing of numerous television programs, beginning in 1972 with Thunder Mask.[3] The first anime series it produced was Sunrise's Invincible Super Man Zambot 3, after which the company produced numerous others. In 1979, it produced Mobile Suit Gundam.[3]

In October 2019, Bandai Namco Holdings announced plans to acquire Sotsu, a move which would grant the company rights to the entire Gundam franchise.[4] The next month, however, Chicago, Illinois-based investment firm RMB Capital forced Bandai Namco to raise the tender offer price for Sotsu in a follow-on tender offer targeted at the general shareholders of Sotsu.[1] On March 1, 2020, Sotsu finally became a fully owned subsidiary of Bandai Namco.[5]



Former members[edit]


Sunrise productions[edit]

Nippon TV programs[edit]

TV Asahi/ABC programs[edit]

TV Tokyo programs[edit]

UHF programs[edit]



  1. ^ a b "RMB Presses Bandai Namco to Raise the Tender Offer Price for Sotsu's Minority Shareholders". Business Wire. 18 November 2019. Retrieved 27 April 2020.
  2. ^
  3. ^ a b c d e f "History". Retrieved 2007-05-03.
  4. ^
  5. ^ "株式の併合等に係る承認決議に関するお知らせ" [Notice Regarding Approval of Resolution Concerning Share Consolidation] (PDF). Sotsu website. 27 January 2020. Retrieved 28 April 2020.
  6. ^
  7. ^ 作品一覧 (in Japanese). Retrieved 2007-05-03.

External links[edit]