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South East (Fujian) Motor Co., Ltd.
(trading as Soueast)
Joint venture
Industry Automotive
Founded 1995
Headquarters Fuzhou, Fujian, China
Key people
Zi-Sheng Zuo (President)[1]
Products Automobiles
Owner China Motor Corporation (25%)
Fujian Motors Group (50%)
Mitsubishi Motors (25%)
Simplified Chinese 东南(福建)汽车工业有限公司
Traditional Chinese 東南(福建)汽車工業有限公司

South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, and a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%).[2][3][4][5] Its principal activity is the design, development, production and sale of passenger cars and minibuses sold under the Soueast marque.[6] It also manufactures Mitsubishi brand passenger cars for sale in mainland China.[7]

As of early 2011, Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction,[8] which may have been finished by early 2012.[note 1]


Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group.[9][3] Mitsubishi became a partner in the joint venture in 2006.[3]

In April 2008, Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co.[10][11] In the same year, Jackie Chan was signed on as a Mitsubishi brand ambassador for Mainland China markets.[12]


Soueast Motors produces Soueast-branded models including the V3 and V5 sedans, and a range of Mitsubishi models for the Chinese market.

Soueast marque[edit]

Soueast produces the following models under the Soueast marque:

  • V3 Lingyue sedan (2008)
  • V5 Lingzhi sedan (2012)
  • V6 Lingshi hatchback (2013)
  • C1 Xiwang microvan
  • Delica minibus (1996)
  • DX7 Bolang SUV (2015)
A Soueast V3 Lingyue 
A Soueast V3 Lingyue Sport 
A Soueast V5 Lingzhi 
A Soueast V6 Lingshi 
A Soueast V6 Lingshi Cross 
A Soueast V6 rally car 
A Soueast Delica 

Mitsubishi marque[edit]

Soueast produces the following models under the Mitsubishi marque:

  • Lancer
  • Lancer EX
  • Lancer Fortis
  • Galant
  • Zinger
A Mitsubishi Lancer produced by Soueast 
A Mitsubishi Lancer EX produced by Soueast 
A Mitsubishi Lancer Fortis produced by Soueast 
A Mitsubishi Galant produced by Soueast 
A Mitsubishi Zinger produced by Soueast 


Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province.[9] This location has probably been expanded three times[8] with the second phase possibly completed c. 2009 as that year saw a 150% increase in units produced.[13] As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase.[8] February 2012 production was 37% higher than that of the previous year,[14] which may reflect this additional capacity coming online.


A total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand).[15]


  1. ^ Production capacity figures may consider engines and vehicles as discrete.


  1. ^ "Company Overview of South East (Fujian) Motor Co., Ltd.". Bloomberg Businessweek. Retrieved 4 January 2014. 
  2. ^ Affiliated Companies - China Motor Corporation Yulon Group Official Site
  3. ^ a b c Mitsubishi Motors to invest in South East (Fujian) Motor Co., Ltd. of China Mitsubishi Official Site, April 12, 2006
  4. ^ Activities by Region, Asia, 2009 Mitsubishi Official Site
  5. ^ Affiliated Companies - South East (Fujian) Motor Co., Ltd. Yulon Group Official Site
  6. ^ Soueast Motor wins Iranian export deal, 2008-01-04]
  7. ^ Lagging far behind, Mitsubishi looks to new joint partnership, 2010-11-15
  8. ^ a b c "CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER FESTIVAL". Asia Pulse. Rhodes. Jan 25, 2011. 
  9. ^ a b About Us - History South East Motor Official Site
  10. ^ 1.6 Mitsubishi ASX flying into China soon, December 6, 2010
  11. ^ "Soueast Motor wins Iranian export deal". China Daily. 1 January 2008. Retrieved 4 January 2014. 
  12. ^ Business in brief - Mar. 25, March 25, 2008
  13. ^ Activities by Region: Asia, ASEAN and other regions (PDF). Mitsubishi Motors. 2010. pp. 2 (18). Retrieved June 28, 2012. 
  14. ^ "Mitsubishi Motors announces production, sales and export figures for February 2012". Mitsubishi Motors. March 29, 2012. Retrieved June 28, 2012. 
  15. ^ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 5 April 2014. 

External links[edit]