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Logo from, May 2013.png
Type of businessPrivately held company
HeadquartersVienna (Austria)
Founder(s)Christopher Clay, Lukas Fittl, Andreas Fuchs
IndustryMicroblog service
LaunchedApril 2007
Current statusOwned by Haider Ali Khan, an Australian entrepreneur was an Austrian social networking and microblogging site.

History[edit] allowed the user to publish (editable in HTML) text, images, videos, links, quotes and reviews. It allowed users to share files (within the limit of 10 MB) and create events. Its interface professed to follow the Keep it Simple, Stupid | KISS principle.[1] In March 2015, had close to 3.8 million monthly users.

In January 2017, suffered data loss, and had to be restored over several weeks from a 2015 backup.[2][3]

On 10 July 2020, a shutdown warning was sent to all users with less than 10 days notice, citing "high costs and low revenue streams". The shutdown date was 20 July 2020.[4]


Currently, the domain is owned by Web Orange Limited. The organization is a registered company in Hong Kong and it serves as a blogging platform for technology, business, lifestyle, etc.


Awards[edit] received an investment during Seedcamp 2008,[5] has been classified by the Guardian as one of the essential 100 websites of 2009,[6] and was named "Innovative IT-Challenger" by APA – IT in September 2009.[7]


  1. ^ "Keep it Simple Stupid: KISS". Iceberg Builder.
  2. ^ "Update after crash ;)". 13 February 2017. Archived from the original on 10 July 2020.
  3. ^ Clay, Christoper (1 February 2017). "I've heard that @soup_io will be coming back online in the next days; but likely with some significant data loss after hardware failure #fyi".
  4. ^ Scott, Jason (10 July 2020). "If you shut down with 10 days warning..."
  5. ^ Seedcamp 2008 Archived 10 June 2011 at the Wayback Machine
  6. ^ "The 100 essential websites". the Guardian. 9 December 2009. Retrieved 25 November 2022.
  7. ^ "Innovative "IT-Challenger" von APA-IT ausgezeichnet". (in German). Retrieved 25 November 2022.

External links[edit]