South Bay Plaza

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South Bay Plaza is a shopping center at the corner Highland and Plaza Blvds. in National City, California, opened in 1954, the first mall in South Bay, San Diego and the second in San Diego metropolitan area after the smaller Linda Vista Shopping Center (opened 1943, demolished 1972).[1]

The first store to open was Mayfair Market, followed by J. C. Penney, W. T. Grant, Woolworth's and 40 other stores.[2]

At its opening, the center attracted national attention, as it was considered a new and innovative format at the time.[3]

The center continues to operate; the J.C. Penney anchor space is now used as the "Price Bazaar", a collection of small vendors. Smart & Final is an additional anchor.[4]

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